Smoke out: The industry is expected to suffer from declining product prices and shifts in consumer tastes
Abstract
Beef & Pork Wholesaling in the US The Beef and Pork Wholesaling industry is experiencing challenging conditions. The industry, which serves as the middleman between beef and pork producers and retailers is expected to slow as red meat prices fall and consumer taste favors substitute products. Recent studies linking beef and pork consumption to heart disease has put industry operators in a tricky predicament at a time where issues of health have strongly shaped trends in consumer taste. While red meat demand has not been hindered as much as originally expected, alternative protein sources, such as poultry and seafood, have experienced a relatively strong boost in demand. Furthermore, price decreases in red meat resulting from increased supplies in upstream livestock farms have hindered revenue growth prospects in the latter half of the five-year period. The Wholesale Trade sector (IBISWorld report 42) is undergoing major structural changes due to the growing trend of manufacturing companies transforming into their own wholesaler. Both large and small retailers have increasingly made purchases directly from food manufacturers, enabling these players to avoid wholesale costs and high mark-ups. Over the five years to 2024, demand is projected to rebound slightly as manufacturers’ sales branches and offices (MSBOs) gain more of a foothold in the industry. The MSBO structure will continue to solidify and should benefit from economies of scale and increased operating efficiencies.
Operators in this industry wholesale beef, pork and other red meat products. There are two types of wholesalers that execute the industry’s activities. One type is merchant wholesalers, which include independent wholesaling operations. The other includes manufacturers’ sales branches and offices, which represent the wholesale division of vertically integrated meat processors. Canned and packaged frozen goods are excluded from this industry, as are poultry and seafood products.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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