Radio Broadcasting in the US - Industry Market Research Report

Radio Broadcasting in the US - Industry Market Research Report

  • July 2017
  • 36 pages
  • Ibisworld
Report ID: 199007
Mixed signals: Competition will loom, but improved advertising will support modest growth

Abstract

Radio Broadcasting in the US



Over the past five years, the Radio Broadcasting industry has battled to maintain its relevance and audience due to competition from digital media platforms.

However, radio has maintained its audience reach and slowly increased ad revenue. The economy is projected to grow over the next five years, with aggregate advertising expenditures set to follow. The industry is well established within the advertising portfolio, and radio’s role in advertising will not be eliminated overnight; however, it is expected to diminish slowly as companies dedicate a larger portion of their resources to reaching consumers online.

However, technological advancements will also help the industry, as satellite and digital radio are already becoming more prevalent.

This industry consists of broadcasting stations, networks and syndicates that transmit audio programming through AM, FM and satellite radio channels. The Radio Broadcasting industry excludes operators that function solely online.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

TABLE OF CONTENTS

ABOUT THIS INDUSTRY
Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS & MARKETS
Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS
Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

KEY STATISTICS
Industry Data
Annual Change
Key Ratios

JARGON & GLOSSARY


MAJOR COMPANIES
iHeartMedia Inc.
Cumulus Media Inc.
Sirius XM Radio Inc.
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Country=UnitedStates Industry=Broadcasting ParentIndustry=Media Date=201707 Topic=MarketReport Publisher=Ibisworld Price=1000