Loose cable: Due to the proliferation of new media, the industry will adapt to shore up ad dollars
Abstract Cable Networks in the US Over the past five years, the Cable Networks industry has expanded its channel offerings and improved the quality of services to better compete with emerging digital media platforms and to combat dwindling subscription numbers. Overall economic recovery has reenergized advertising activity and disposable income, allowing for greater expenditure on premium services and steady advertising revenue.
However, cable networks have struggled to maintain advertising and licensing sales revenue as a result of dwindling cable audiences.
In the coming years, rising disposable income will enable consumers to spend even more on industry services.
However, the industry's biggest concern is whether or not these consumers will want to do so if online services offer comparable programming options.
This industry operates studios and facilities and distributes TV programs on a subscription or fee basis through cable providers and other platforms. Operators include specialty TV cable networks and pay-per-view programming. Programming production and satellite broadcasters are excluded from this industry.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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