Public Relations Firms in the US - Industry Market Research Report

Public Relations Firms in the US - Industry Market Research Report

  • July 2017
  • 36 pages
  • Ibisworld
Report ID: 199093
Good relations: Growing corporate profit will enable marketing budgets to continue expanding

Abstract

Public Relations Firms in the US

The Public Relations Firms industry experienced comfortable growth over the five years to 2017. As economic conditions have improved, industry revenue has increased due to client businesses increasing their marketing expenditure. Industry operators have also benefited from the shift to digital media in recent years.

Over the five years to 2022, PR firms will continue to benefit from rising marketing budgets. The expansion of niche and social networking services and the continued development of mobile media are expected to contribute to relatively strong growth. In addition, the industry’s largest operators are expected to remain active in their acquisition of mid-sized niche firms, as global advertising agencies look to diversify their service offerings.

Public relations (PR) agencies manage the communications between an organization and the public to promote favorable relationships and portray a desired image. This includes communication with the general public, employees, investors, customers, analysts and other stakeholders. In contrast to advertising, PR campaigns aim for exposure through public interest and news coverage, rather than paid advertisements, to give their message third-party legitimacy.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

TABLE OF CONTENTS

ABOUT THIS INDUSTRY
Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS & MARKETS
Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS
Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

KEY STATISTICS
Industry Data
Annual Change
Key Ratios

JARGON & GLOSSARY


MAJOR COMPANIES
The Interpublic Group of Companies Inc.
Omnicom Group Inc.
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Country=UnitedStates Industry=AdvertisingAndMarketing ParentIndustry=BusinessServices Date=201707 Topic=MarketReport Publisher=Ibisworld Price=1000