Fast Food Restaurants in the US - Industry Market Research Report

Fast Food Restaurants in the US - Industry Market Research Report

  • April 2021 •
  • 59 pages •
  • Report ID: 199189 •
  • Format: PDF
Driving through: Industry competition will likely keep prices low, cutting into overall revenue growth


Fast Food Restaurants in the US
Over the five years to 2019, the Fast Food Restaurants industry has grappled with consumer preferences shifting away from unhealthy foods as well as a saturated food service landscape that has kept prices low. However, compared with other operators in the hospitality sector, fast food restaurants have still performed well due to their low prices and convenience. The popularity of fast-casual restaurants has also boded well for this industry as a whole. While heavy competition from other segments of the food services sector has forced fast food operators to emphasize low prices in the battle to attract consumers, steady consumer spending has curtailed revenue losses during the period. Industry growth is expected to slow over the next five years even as the domestic economy continues to improve. Competition is expected to remain high, contributing to much of the industry’s anticipated tepid growth. While no severe revenue declines are expected, fast food restaurants will continue to operate in a slow-growth environment, as many segments of the industry have reached a saturation point. Successful operators will therefore need to adapt to changing consumer preferences as the traditional concept of fast food evolves to include a wider variety of options.

This industry comprises restaurants where patrons pay for quick-service food products before eating. Purchases may be consumed on-site, taken out or delivered. This industry excludes coffee and snack shops. Most industry establishments also sell beverages, such as water, juice and sodas, but usually not alcohol.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

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