Central and Eastern Europe Telecommunications Markets 2013 Top 10 Predictions

  • Feb 2013
  • By IDC
  • 13 pages

Central and Eastern Europe Telecommunications Markets 2013 Top 10 Predictions

  • Feb 2013
  • By IDC
  • 13 pages

This IDC study presents IDC's predictions for 2013 for the telecommunications markets of Central and Eastern Europe (CEE). The predictions are based on IDC's ongoing coverage of CEE telecommunications markets, its monitoring of telecom players' strategic and financial reports, and interviews and discussions with individuals and key telecom players in the region.

"Operators and other providers of network services will continue to face challenging market conditions in 2013, but they should be able to find opportunities in changing markets. Operators need to plan their business and network technology strategies while taking into account structural market changes such as the increasingly Internet-centric nature of CEE telecom markets and the strong market presence of OTT services that compete for telecom companies' core voice and messaging services. These changes will require operators to be forward-looking rather than reactive and, in the long term, will reward those that take the necessary steps to adapt their businesses to this ongoing market evolution." - Research Director John Gole, Telecommunications, IDC CEMA

Table of Contents


In This Study

Situation Overview

Future Outlook

1. Central and Eastern Europe Telecommunications Markets Have Another Challenging Year Ahead of Them That Will Be Defined by Uncertain Economic Prospects

2. Increased Use of Over-The-Top VoIP Services Among Consumers and Regulatory Actions Will Put Further Pressure on CEE Operators' Mobile Voice Revenues

3. Changing Device Preferences Mean That CEE Operators Will Have to Consider How They Sell and Position Their Core Voice and Messaging Services as Consumer Use of Over-the-Top Telecom Services Grows

4. CEE Operators Will Try to Optimize Their Businesses Through Continued Cost Cutting and Greater Willingness to Consider Cooperative Agreements

5. Long-Term Evolution Network Services Will Advance in Russia But Will Have Minimal Market Influence Elsewhere in CEE - For Now

6. More Mobile Virtual Network Operators Will Come to CEE Markets But Will Struggle to Have an Impact on the Market, at Least on the Voice and Messaging Sides

7. Poland Will See Strong Investment in Its Fiber Broadband Backbone, as Will Other CEE Markets, Which Provide the Basis for Higher Broadband Penetration

8. Near-Field Communication Mobile Payments Will Enter the Mainstream in Some CEE Markets

9. More CEE Small and Medium-Sized Enterprises Will Begin Using Cloud Services, But CEE Operators Will Find It Challenging to Compete If They Just Mimic International Cloud Providers

10. Major CEE Operators Will Struggle to Become More Than Machine-to-Machine Utility Providers Unless They Can Up Their Game

Essential Guidance

Adapt to Competing in Internet-Centric Markets

Continue to Invest in Networks

Play to Strengths in Competing and Cooperating With OTT Players

Do Not Try to Be Everything for Enterprise Services

Learn More

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