This IDC study reviews key drivers and barriers for Big Data adoption across Western European vertical markets and identifies key industry-specific use cases and business opportunities that organizations in Western Europe can tap into by relying on Big Data and advanced analytics, and that IT vendors and business service providers can address in order to generate new demand. The study leverages the results of IDC's latest European Vertical Markets Survey based on interviews of 1,651 organizations with more than 10 employees in the top 5 Western European countries. Survey results are analyzed for the following vertical markets: financial services, discrete manufacturing, process manufacturing, telecom/media, utilities/oil and gas, retail/wholesale, professional services/transport, government/education, and healthcare.
"The drivers for Big Data adoption in Western Europe are multiple and strong, from data explosion to the improvements in process efficiency and customer experience that better use of this data would allow, technology advances that are making customers and consumers increasingly connected and demanding, and the underlying changes that are happening in the way the public views privacy," said Serena Da Rold, program manager, IDC European Industry Solutions. "Big Data adoption will create opportunities for ICT vendors as new products and services come to the market to meet or create demand. A focus on specific business processes, such as those identified in this study, allows vendors to identify significant opportunities both around key horizontal processes and related to industry-specific processes, applications, and data sources."