U.S. Smartphone Pricing 2H13 Vendor Analysis

  • Feb 2014
  • By IDC
  • 25 pages

U.S. Smartphone Pricing 2H13 Vendor Analysis

  • Feb 2014
  • By IDC
  • 25 pages

This IDC study reviews smartphone pricing in the United States during 2H13. IDC analyzes no-commitment prices, pricing on a two-year contract, and pricing after incentives through the perspectives of different operating systems, smartphone vendors, and mobile operators.

"Pricing has been, and continues to be, one of the leading factors when purchasing a smartphone," says Ramon Llamas, research manager with IDC's Mobile Phones team. "Pricing during 2H13 showed price trends generally in line with the ramp-up to the holiday season, but what needs to be pointed out is the aggressive pricing tactics shown by the market challengers. Now that the smartphone market has shifted from fast growth to maturity, we expect to see price declines year over year not only to entice customers away from the competition but to maintain the overall customer base."

Table of Contents

IDC Opinion

In This Study

Situation Overview

Future Outlook

Essential Guidance

Experiment with Pricing in Conjunction with Data

Experiment with Payment Plans

Experiment with Bundles

Learn More

Related Research

Synopsis

Table: U.S. Average Smartphone Price, July 15 to December 30, 2013 ($)

Table: U.S. Average Smartphone Price by Operating System, July 15 to December 30, 2013 ($)

Table: U.S. Average Smartphone Price by Smartphone Vendor, July 15 to December 30, 2013 ($)

Table: U.S. Average Smartphone Price by Carrier, July 15 to December 30, 2013 ($)

Figure: U.S. Average Smartphone Price, July 15 to December 30, 2013

Figure: U.S. Average Smartphone No-Commitment Pricing by Operating System, July 15 to December 30, 2013

Figure: U.S. Average Smartphone Two-Year Pricing by Operating System, July 15 to December 30, 2013

Figure: U.S. Average Smartphone Pricing After Incentives by Operating System, July 15 to December 30, 2013

Figure: U.S. Average Smartphone No-Commitment Pricing by Vendor, July 15 to December 30, 2013

Figure: U.S. Average Smartphone Two-Year Pricing by Vendor, July 15 to December 30, 2013

Figure: U.S. Average Smartphone Pricing After Incentives by Vendor, July 15 to December 30, 2013

Figure: U.S. Average Smartphone No-Commitment Pricing by Carrier, July 15 to December 30, 2013

Figure: U.S. Average Smartphone Two-Year Pricing by Carrier, July 15 to December 30, 2013

Figure: U.S. Average Smartphone Pricing After Incentives by Carrier, July 15 to December 30, 2013