Marketing automation software is mainly used to streamline, schedule, segment, and track marketing campaigns. The software reduces the number of repetitive tasks associated with the conventional marketing processes and improves their overall efficiency. It also provides features such as e-mail marketing, campaign creation and management, data collection and storage, and data analysis and reporting. The software connects different marketing channels such as social media, e-mail, and content marketing to collect and analyze data. It assists organizations to generate more revenue and a better ROI. It also helps store customer-specific data used in customer segmentation and targeting, categorize customers based on common interests and behaviors, develops appropriate marketing patterns, and integrates marketing channels to deliver better customer experience.
Technavio’s analysts forecast the global marketing automation software market to grow at a CAGR of 8.22% during the period 2017-2021.
Covered in this report The report covers the present scenario and the growth prospects of the global marketing automation software market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of marketing automation software.
The market is divided into the following segments based on geography: - Americas - APAC - EMEA
Technavio's report, Global Marketing Automation Software Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors - HubSpot - Marketo - Act-On Software - Salesforce.com - Adobe Systems - Oracle - Infusionsoft - IBM
Other prominent vendors - Cognizant Technology Solutions (CTS) - eTrigue - GreenRope - Hatchbuck - iContact - Inboundio - LeadSquared - MarcomCentral - Salesfusion - SALESmanago - SAP - SAS Institute - SharpSpring - Teradata
Market driver - Increased need for improved customer digital experience - For a full, detailed list, view our report
Market challenge - Interoperability issues and lack of comprehensive integration strategy - For a full, detailed list, view our report
Market trend - Increasing adoption of omnichannel marketing model - For a full, detailed list, view our report
Key questions answered in this report - What will the market size be in 2021 and what will the growth rate be? - What are the key market trends? - What is driving this market? - What are the challenges to market growth? - Who are the key vendors in this market space? - What are the market opportunities and threats faced by the key vendors? - What are the strengths and weaknesses of the key vendors?
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Methodology Research methodology is based on extensive primary and secondary research. Primary research includes in-depth interviews with industry experts, vendors, resellers and customers. Secondary research includes Technavio Platform, industry publications, company reports, news articles, analyst reports, trade associations and the data published by Government agencies.
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