MENA B2C E-Commerce Market 2019

MENA B2C E-Commerce Market 2019

  • June 2019 •
  • 161 pages •
  • Report ID: 2027808 •
  • Format: PDF
B2C E-Commerce market in MENA to double in size between 2019 and 2022

Egypt outshines the rest of MENA in online retail sales growth

By 2022, B2C E-Commerce sales in the Middle East and North Africa (MENA) are projected to increase two-fold compared to 2019, according to forecasts cited by yStats.com. The two largest markets are Saudi Arabia and the UAE, while Egypt is leading in terms of the growth rate. Mobile shopping is one of the major drivers for online retail sales development in MENA, with more than one in two online consumers shopping with their mobile phones.

Electronics and fashion are the top products in MENA’s B2C E-Commerce

The immense growth potential draws the attention of regional and international E-Commerce retailers to the Middle East and North Africa. Consumers also increasingly show interest in cross-border online shopping from global E-Commerce platforms such as AliExpress and Amazon. The leading product categories bought by MENA’s digital buyers are electronics, fashion and health and beauty items.

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