Global Mobile Gaming Market 2015

Global Mobile Gaming Market 2015

Mobile gaming grows rapidly worldwide

Worldwide, mobile games are advancing their share on the total games market through rapid growth. More than a billion people worldwide played games on mobile devices last year. While smartphones are ahead in usage, revenues from games played on tablets are growing more rapidly. Another trend is distribution of mobile games from messaging app platforms, especially widespread in Asia.

Asia-Pacific was the largest mobile gaming market in 2014. In China alone, close to a quarter of a billion people were mobile gamers. In Japan, smartphones and tablets accounted for more than half of the total gaming revenues, while in South Korea mobile games managed to triple their share of the games market in just one year. South East Asia is another promising mobile gaming market, as more people there already are playing mobile games than online computer games.

In the USA, mobile gaming revenues from in-app purchases are growing much faster than from mobile game downloads. Similarly, in France free-to-enter games were most played on mobile devices. In Germany, smartphones topped computers as the device most used for game play last year and in the UK free mobile games had the highest penetration of all game types.

Mobile games are booming in other regions worldwide also. In Latin America, Mexico leads in share of smartphone users playing games on their devices, while in the Middle East & Africa, South Africa is another an example of a country where mobile gaming revenues are higher than revenues from computer online games.

While the both the number of mobile games and of companies publishing them are growing, the major titles are still coming from a few leading publishers, including King and Supercell. One major new development in early 2015 was strategic cooperation between video games company Nintendo and mobile games publisher DeNA. Among distributors, game app revenues on Google Play were growing faster at the end of the last year than those on the iOS App Store, while the latter performed better in terms of direct games spending.
1. Management Summary

2. Global
- Overview of Mobile Gaming Market, March 2015
- Breakdown of Total Gaming Revenues, by Segment, incl. Mobile, in % and in USD billion, in % Year-on-Year Change and Number of Gamers, in millions, 2014e
- Breakdown of Mobile Gaming Revenues, by Smartphone and Tablet, in USD billion, 2013 - 2015f & 2017f
- Mobile Gaming Revenues, in USD billion, 2013 - 2016f
- Reasons for Mobile Gaming Purchase, in % of Paying Mobile Gamers, by Smartphone and Tablet, 2014e
- Top 3 Mobile Games, by Revenues, in USD billion, 2014
- Top Grossing Mobile Games on Google Play (Android), March 2015, and iOS App Store, 2014

3. Asia-Pacific
3.1. East Asia

3.1.1. China
- Overview of Online Gaming Market, incl. Mobile Gaming, March 2015
- Breakdown of Online Gaming Revenues, by Segment, incl. Mobile, Q1 2014
- Mobile Gaming Revenues, in USD billion, 2013, 2014e & 2018f
- Number of Mobile Gamers, in millions and in % of Total Mobile Internet Users, 2010 - 2014
- Breakdown of Average Monthly Payment Amounts Paid for Mobile Games, in % of Mobile Gamers, 2014
- Ways to Discover Mobile Games, in % of Mobile Gamers, 2014
- Breakdown of User Coverage of Mobile Gaming Providers, in %, Q2 2014

3.1.2. Japan
- Overview of Online Gaming Market, incl. Mobile Gaming, March 2015
- Breakdown of Online Gaming Revenues, by Device, in % and in JPY billion, 2013
- Mobile Gaming Revenues, by Apps and Smartphone Browser Games, in JPY billion, 2012 - 2014e

3.1.3. South Korea
- Overview of Online Gaming Market, incl. Mobile Gaming, March 2015
- Breakdown of Total Gaming Revenues, by Segment, incl. Mobile, in %, 2011 - 2013
- Mobile Gaming Revenues, in KRW billion, 2011 - 2013

3.1.4. Taiwan
- Mobile Gamer Penetration on Smartphone Users, in %, 2014
- Mobile Gaming Revenues, in TWD billion, 2014e & 2017f

3.2. South Asia

3.2.1. India
- Gaming Revenues, by Platform, incl. Mobile, in INR billion, 2013 - 2018f
- Impact of Mobile Gaming on GDP Value, in USD billion, 2013 & 2018f
- Share of Internet Users who Play Games Online at Least Weekly, by Device, in %, Q1 2014

3.2.2. Pakistan
- Top 5 Mobile App Categories, incl. “Games”, in % of Mobile App Users, 2014e

3.3. Southeast Asia

3.3.1. Sub-Regional
- Digital Gaming Revenues, in USD million, and Number of Gamers, in millions, by Online and Mobile, 2014

3.3.2. Thailand
- Mobile Gaming Revenues, in USD million, 2014 - 2017f
- Share of Mobile Gaming Revenues on Total Gaming Revenues, in %, 2014 & 2017f
- Share of Smartphone Users Playing Games on Smartphones, in %, July 2014

3.3.3. Indonesia
- Mobile Internet Activities, incl. “Playing Games”, in % of Mobile Internet Users, 2014
- Share of Smartphone Users Playing Games on Smartphones, in %, July 2014

3.3.4. Vietnam
- Mobile Gaming Revenues, in USD million, 2010 - 2017f

3.3.5. Philippines
- Product Categories Purchased via a Social Messaging App on Mobile Phones, incl. “Games”, in % of Mobile Internet Users, June 2014

3.4. Oceania

3.4.1. Australia
- Gaming Revenues, by Segment, incl. Mobile, in AUD million, and in % Year-on-Year Change, 2014
- Categories of Mobile Apps Used Monthly, in % of Mobile Internet Users, August 2014
- Penetration of Mobile App Users in the Category “Games”, in % of Mobile Internet Users, by Age Group, August 2014

3.4.2. New Zealand
- Gaming Revenues, by Segment, incl. Mobile, in NZD million, and in % Year-on-Year Change, 2014

4. North America

4.1. Regional
- Breakdown of Digital Gaming Revenues, by Segment, in USD million, and in % Year-on-Year Change, by Country, 2014e
4.2. USA
- Overview of Online Gaming Market, incl. Mobile Gaming, March 2015
- Mobile Gaming Revenues, in USD billion, 2013 - 2016f
- Breakdown of Mobile Gaming Revenues, by In-App Purchases and Downloads, in USD billion, in % Year-on-Year Change and in % Share of Total Mobile Download and In-App Revenues, 2013 - 2016f
- Breakdown of Weekly Time Spent on Gaming, by Device, in %, 2011 - 2013
- Breakdown of Mobile Games Played Most Often, by Type, in % of Mobile Gamers, 2013
- Breakdown of Mobile App Time Spent, by App Category, incl. “Games”, in %, June 2014

4.3. Canada
- Share of Internet Users Who Play Games Online at Least Weekly, by Device, in %, Q1 2014

5. Europe

5.1. Western Europe

5.1.1. Germany
- Overview of Online Gaming Market, incl. Mobile Gaming, March 2015
- Breakdown of Gaming Revenues, by Segments, incl. Mobile Apps, in EUR million, 2013 & 2014e
- Mobile Gaming Revenues, in EUR million, and in % Year-on-Year Change, 2010 - 2014e
- Number of Online and Mobile Gamers, by Platform Type, in millions, H1 2013 & H1 2014
- Devices Used to Play Games, in % of Gamers, 2013 & 2014
- Top Ten Mobile Games in Downloads and Revenue, by Rank, 2014

5.1.2. UK
- Overview of Online Gaming Market, incl. Mobile Gaming, March 2015
- Mobile Gaming Revenues, in GBP million, 2013 & 2014
- Breakdown of Gaming Industry Revenues, by Segment, incl. Mobile, in % and in GBP million, 2014
- Breakdown of Time Spent Playing Video Games, by Device Used and by Game Type, in %, H1 2014
- Devices Used to Play Video Games, in % of Internet Users, H1 2014
- Breakdown of Game App Revenues in Google Play, by Game Types, October 2014

5.1.3. France
- Overview of Online Gaming Market, incl. Mobile, March 2015
- Breakdown of Gaming Revenues by Segment, incl. Mobile, in % and in EUR million, 2014
- Mobile Gaming Revenues, in EUR million, 2013 & 2014
- Platforms Used to Play Video Games, in % of Gamers, October 2014
- Devices Used to Play Video Games, in % of Gamers, 2013 & 2014
- Types of Digital Games Played, by Platform, in % of Gamers, October 2014
- Top 3 Game Genres, by Online, Offline, Tablet and Smartphone, in % of Online/Offline/ Smartphone/Tablet Gamers, September 2014

5.1.4. Spain
- Number of Gamers in millions and in % of Population, by Platform, incl. Apps, Q2 2014

5.1.5. Italy
- Share of Internet Users Playing Games Online at Least Weekly, by Playing on Smartphone, Tablet and Computer, Q1 2014

5.1.6. Netherlands
- Activities Carried Out on Smartphones and Tablets, in % of Device Users, incl. “Games”, December 2014

5.2. Eastern Europe

5.2.1. Russia
- Overview of Online Gaming Market, incl. Mobile Gaming, March 2015
- Mobile Gaming Revenues, in USD million and in % Year-on-Year Change, 2010 - 2013

5.2.2. Turkey
- Share of Internet Users Playing Games Online at Least Weekly, by Device, Q1 2014

5.2.3. Poland
- Share of Gamers on Internet Users, in %, and Types of Games Played, incl. Online and Mobile, in % of Gamers with Internet Access, April 2014

5.3. Scandinavia
5.3.1. Sub-Regional
- Breakdown of Gaming Revenues, by Segments, incl. Mobile, by Countries and Total, in EUR million, 2013

6. Latin America

6.1. Regional
- Activities Carried Out on Smartphones at Least Weekly, incl. “Play Games”, in % of Smartphone Users, by Argentina, Brazil and Mexico, March 2014
- Breakdown of Digital Gaming Revenues, by Segment, incl. Mobile, in % and in USD million, 2014e

6.2. Brazil
- Overview of Online Gaming Market, incl. Mobile Gaming, March 2015
- Share of Mobile on Total Online Gaming Revenues, in % and in USD million, 2014e

6.3. Mexico
- Devices Used to Play Games, in % of Gamers, 2014e
- Share of Mobile Gamers Downloading Paid Game Applications, in %, and Downloaded Paid Mobile Game Apps, in % of Gamers, 2014e
- Share of Mobile Gamers Downloading Free Game Applications, in %, and Downloaded Free Mobile Game Apps, in % of Gamers, 2014e

6.4. Argentina
- Devices Used to Play Games, in % of Individuals, 2013

7. Middle East & Africa

7.1. Saudi Arabia
- Share of Internet Users who Play Games Online at Least Weekly, by Device, in %, Q1 2014

7.2. South Africa
- Mobile Gaming Revenues, in ZAR million, 2013 & 2018f

7.3. UAE
- Share of Internet Users who Play Games Online at Least Weekly, by Device, in %, Q1 2014

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