Global Online Travel Market 2018

Global Online Travel Market 2018

  • October 2018 •
  • 156 pages •
  • Report ID: 2063566
Trends affecting online travel analyzed in the report

Online travel bookings continue global growth


Online sales of travel related services continue to increase worldwide, with trends such as peer to peer sharing and mobile booking driving the growth, according to projections included in a the report titled “Global Online Travel Market 2018.”

Peer to peer travel services expand

The popularity of accommodation and ride-sharing services among young adults boosts the expansion of online travel services, especially in the Western Hemisphere. Airbnb leads its lodging-sharing competitors and its website is among the top three travel websites globally, as reported in the report. Peer-to-peer ride services such as Uber and Lyft, accessed through smartphone, are spreading in many locations, led by North America.

Booking through mobile device drives growth of online travel sales

Smartphone users are increasingly comfortable making travel arrangement through their device, with travel applications increasing to facilitate this trend. Travelers in Latin America and the Asia Pacific region lead the movement to mobile bookings, though globally, computers still are the principal channel for making travel arrangements, according to surveys cited in the report.

For individual Market Report purchases:
1. A “Single User License” means that only one (1) individually named user of an organization shall be entitled to access the report
2. A “Site License” means that up to ten (10) users within a given geographical location (i.e. country) of an organization shall be entitled to access the report
3. A “Global Site License” means that up to ten (10) worldwide users of an organization shall be entitled to access the report

In all cases, the term “organization” refers to the purchaser’s specific company only and excludes any third parties, including affiliates.