OrotonGroup’s strategy has taken a new direction due to soft trading conditions and a drop in its net profit.
The company is looking to engage with a younger audience through new marketing campaigns having dropped Australian actress Rose Byrne in favour of younger influencers that come at a lower cost. Furthermore, OrotonGroup will focus on its social media strategy and draw in new customers with limited edition collections, new styles and an enhanced store concept.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Personal Accessories market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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