Bath and Shower in Georgia

Bath and Shower in Georgia

  • April 2017
  • 23 pages
  • Euromonitor International
Report ID: 207709
In 2016, fluctuations and devaluation of Georgian currency against US dollar and euro continued. This fact conditioned a lack of certainty amongst consumers in terms of purchases; as a result, more mature categories with long-term presence gained higher value shares within bath and shower. Bar soap managed to gain two percentage points since 2014 (the year when devaluation of local currency started) and its value sales amounted to 45% of overall bath and shower sales in 2016. Before 2014 it was...

Euromonitor International’s Bath and Shower in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bath and Shower market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

BATH AND SHOWER IN GEORGIA
Euromonitor International
April 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bath and Shower by Category: Value 2011-2016
Table 2 Sales of Bath and Shower by Category: % Value Growth 2011-2016
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2011-2016
Table 4 NBO Company Shares of Bath and Shower: % Value 2012-2016
Table 5 LBN Brand Shares of Bath and Shower: % Value 2013-2016
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2013-2016
Table 7 Forecast Sales of Bath and Shower by Category: Value 2016-2021
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2016-2021
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
Avon Georgia Ltd in Beauty and Personal Care (georgia)
Strategic Direction
Key Facts
Summary 1 Avon Georgia Ltd: Key Facts
Competitive Positioning
Summary 2 Avon Georgia Ltd: Competitive Position 2016
Oriflame Georgia in Beauty and Personal Care (georgia)
Strategic Direction
Key Facts
Summary 3 Oriflame Georgia: Key Facts
Competitive Positioning
Summary 4 Oriflame Georgia: Competitive Position 2016
Executive Summary
Market Size Growth Triggered by Devalued Local Currency
Growth of Premium Returns To Positive
Direct Sellers Improving Own Positions
New Product Development Constrained by Consumer Spending Reservations
Growth Will Support Product Development in Future
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Sources
Summary 5 Research Sources












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Country=Georgia Industry=BodyCare ParentIndustry=Cosmetics Date=201704 Topic=MarketReport Publisher=EuromonitorInternational Price=1000