Cough, Cold and Allergy (Hay Fever) Remedies in Bulgaria

Cough, Cold and Allergy (Hay Fever) Remedies in Bulgaria

In 2014, cough, cold and allergy (hay fever) remedies achieves 3% current value growth reaching sales of BGN66 million. Despite the prolonged allergy season, moderate flu and cold seasons of 2014, coupled with current demographics could only contribute to a mild current value growth in 2014.

Euromonitor International's Cough, Cold and Allergy (Hay Fever) Remedies in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Antihistamines/Allergy Remedies (Systemic), Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies, Cough Remedies, Decongestants, Medicated Confectionery, Paediatric Cough, Cold and Allergy Remedies, Pharyngeal Preparations.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cough, Cold and Allergy (Hay Fever) Remedies market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN BULGARIA
Euromonitor International
April 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2009-2014
Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2009-2014
Table 3 Sales of Paediatric Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2009-2014
Table 4 Sales of Paediatric Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2009-2014
Table 5 Sales of Decongestants by Category: Value 2009-2014
Table 6 Sales of Decongestants by Category: % Value Growth 2009-2014
Table 7 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2010-2014
Table 8 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2011-2014
Table 9 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 10 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Actavis Ead in Consumer Health (bulgaria)
Strategic Direction
Key Facts
Summary 1 Actavis EAD: Key Facts
Summary 2 Actavis EAD: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Actavis EAD: Competitive Position 2014
Sopharma Ad in Consumer Health (bulgaria)
Strategic Direction
Key Facts
Summary 4 Sopharma AD: Key Facts
Summary 5 Sopharma AD: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Sopharma AD: Competitive Position 2014
Executive Summary
While Other Markets Are Ailing, Consumer Health in Bulgaria Remains Fairly Healthy
Advertising for Consumer Health Products Is Critical for Company and Brand Success
High Level of Industry Fragmentation With Only A Few Strong Industry Leaders
Distribution Channel Landscape for Consumer Health Products Remains Stable
Consumer Health Market Growth To Slow As Larger Categories Near Maturity
Key Trends and Developments
Chemists/pharmacies Characterise the Distribution of Consumer Health Products
Sales of Consumer Health Products Continue To Be Strong in 2014
Current Legislation Gaps Leave Room for Some Consumer Health Products To Be Registered As Foods
Market Indicators
Table 11 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014
Table 12 Life Expectancy at Birth 2009-2014
Market Data
Table 13 Sales of Consumer Health by Category: Value 2009-2014
Table 14 Sales of Consumer Health by Category: % Value Growth 2009-2014
Table 15 NBO Company Shares of Consumer Health: % Value 2010-2014
Table 16 LBN Brand Shares of Consumer Health: % Value 2011-2014
Table 17 Distribution of Consumer Health by Format: % Value 2009-2014
Table 18 Distribution of Consumer Health by Format and Category: % Value 2014
Table 19 Forecast Sales of Consumer Health by Category: Value 2014-2019
Table 20 Forecast Sales of Consumer Health by Category: % Value Growth 2014-2019
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements' Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 7 Research Sources












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