Cough, Cold and Allergy (Hay Fever) Remedies in Bulgaria

Cough, Cold and Allergy (Hay Fever) Remedies in Bulgaria

Bulgaria faced a flu epidemic in Spring 2013, with the government estimating that 500,000-700,000 would be impacted in February alone. However, consumers' concerns over flu failed to have a dramatic impact on sales of cough, cold and allergy (hay fever) remedies. This was chiefly due to many consumers seeking more natural and holistic remedies. Within vitamins and dietary supplements, sales of echinacea, garlic, multivitamins and vitamin C rose as a result, while many consumers opted for...

Euromonitor International's Cough, Cold and Allergy (Hay Fever) Remedies in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Antihistamines/Allergy Remedies (Systemic), Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies, Cough Remedies, Decongestants, Medicated Confectionery, Paediatric Cough, Cold and Allergy Remedies, Pharyngeal Preparations.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Cough, Cold and Allergy (Hay Fever) Remedies market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN BULGARIA

October 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2008-2013
Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2008-2013
Table 3 Sales of Decongestants by Category: Value 2008-2013
Table 4 Sales of Decongestants by Category: % Value Growth 2008-2013
Table 5 Sales of Paediatric Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2008-2013
Table 6 Sales of Paediatric Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2008-2013
Table 7 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2009-2013
Table 8 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2010-2013
Table 9 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 10 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Actavis Ead in Consumer Health (bulgaria)
Strategic Direction
Company Background
Production
Competitive Positioning
Summary 1 Actavis EAD: Competitive Position 2013
Sopharma Ad in Consumer Health (bulgaria)
Strategic Direction
Key Facts
Summary 2 Sopharma AD: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Sopharma AD: Competitive Position 2013
Executive Summary
Review Period Growth Hindered by Economic Concerns
Self-medication and Health and Wellness Trends Support Growth
Fragmentation Increases As Product Range Widens and Consumers Trade Down
Chemists/pharmacies Continue To Dominate
Stronger Growth Expected for Forecast Period But Sales Could Be Hit by Instability
Key Trends and Developments
Economy
Population Decline and Emigration Hinder Sales
Bulgarians Getting Fatter But Most Remain Unconcerned
Widening Internet Access Encourages Online Research and Purchases
Market Indicators
Table 11 Consumer Expenditure on Health Goods and Medical Services: Value 2008-2013
Table 12 Life Expectancy at Birth 2008-2013
Market Data
Table 13 Sales of Consumer Health by Category: Value 2008-2013
Table 14 Sales of Consumer Health by Category: % Value Growth 2008-2013
Table 15 NBO Company Shares of Consumer Health: % Value 2009-2013
Table 16 LBN Brand Shares of Consumer Health: % Value 2010-2013
Table 17 Distribution of Consumer Health by Format: % Value 2008-2013
Table 18 Distribution of Consumer Health by Format and Category: % Value 2013
Table 19 Forecast Sales of Consumer Health by Category: Value 2013-2018
Table 20 Forecast Sales of Consumer Health by Category: % Value Growth 2013-2018
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Definitions
Sources
Summary 4 Research Sources












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