Herbal/Traditional Products in Vietnam

Herbal/Traditional Products in Vietnam

In 2015, herbal/traditional products gained significant popularity among consumers. Many Vietnamese believe that herbal/traditional products have fewer side effects compared to standard products because they are made from natural ingredients. In addition, manufacturers of herbal/traditional products also tried to stimulate demand by carrying out various marketing activities including television advertisements at prime time on national channels such as VTV or HTV.

Euromonitor International's Herbal/Traditional Products in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids Products, Herbal/Traditional Tonics and Bottled Nutritive Drinks, Herbal/Traditional Topical Analgesics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Herbal/Traditional Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

HERBAL/TRADITIONAL PRODUCTS IN VIETNAM
Euromonitor International
November 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Herbal/Traditional Products by Category: Value 2010-2015
Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2011-2015
Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2012-2015
Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2015-2020
Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
Aloe Trading Co Ltd in Consumer Health (vietnam)
Strategic Direction
Key Facts
Summary 1 Aloe Trading Co Ltd: Key Facts
Competitive Positioning
Summary 2 Aloe Trading Co Ltd: Competitive Position 2015
Traphaco Jsc in Consumer Health (vietnam)
Strategic Direction
Key Facts
Summary 3 Traphaco JSC: Key Facts
Summary 4 Traphaco JSC: Operational Indicators
Competitive Positioning
Summary 5 Traphaco JSC: Competitive Position 2015
Executive Summary
Consumer Health Registers Healthy Growth in 2015
Manufacturers Carry Out More Advertising Activities
Consumer Health in Vietnam Remains Highly Fragmented
Chemists/pharmacies Continues To Be the Key Distribution Channel
Consumer Health Expected To Record Good Performance
Key Trends and Developments
International Players Continue To Dominate Consumer Health
Vitamins and Dietary Supplements Registers Strong Performance
Growth of OTC Driven by Strong Habit of Self-medication
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2010-2015
Table 8 Life Expectancy at Birth 2010-2015
Market Data
Table 9 Sales of Consumer Health by Category: Value 2010-2015
Table 10 Sales of Consumer Health by Category: % Value Growth 2010-2015
Table 11 NBO Company Shares of Consumer Health: % Value 2011-2015
Table 12 LBN Brand Shares of Consumer Health: % Value 2012-2015
Table 13 Distribution of Consumer Health by Format: % Value 2010-2015
Table 14 Distribution of Consumer Health by Format and Category: % Value 2015
Table 15 Forecast Sales of Consumer Health by Category: Value 2015-2020
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2015-2020
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 6 Research Sources












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