Herbal/Traditional Products in Vietnam

Herbal/Traditional Products in Vietnam

In 2014, herbal/traditional products became more common, mainly due to increasing consumer demand. For many people, herbal/traditional products were perceived as having fewer side effects and being safer than standard products because their ingredients were more natural. Furthermore, these products had a long-term presence in the country. In addition, marketing activities including television ads on prime time on national channels such as VTV and HTV in 2014 were another key driver supporting...

Euromonitor International’s Herbal/Traditional Products in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Herbal/Traditional Calming and Sleeping Products, Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Medicinal Teas, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Smoking Cessation Aids, Herbal/Traditional Tonics and Bottled Nutritive Drinks, Herbal/Traditional Topical Analgesics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Herbal/Traditional Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


HERBAL/TRADITIONAL PRODUCTS IN VIETNAM
Euromonitor International
May 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Herbal/Traditional Products by Category: Value 2009-2014
Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2010-2014
Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2011-2014
Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2014-2019
Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
Aloe Trading Co Ltd in Consumer Health (vietnam)
Strategic Direction
Key Facts
Summary 1 Aloe Trading Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Aloe Trading Co Ltd: Competitive Position 2014
Traphaco Jsc in Consumer Health (vietnam)
Strategic Direction
Key Facts
Summary 3 Traphaco JSC: Key Facts
Summary 4 Traphaco JSC: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 5 Traphaco JSC: Competitive Position 2014
Executive Summary
Consumer Health in Vietnam Continues To Have A Good Performance
More Active Advertising Through Traditional Media for Consumer Health Products
Consumer Health in Vietnam Remains Very Fragmented
Chemists/pharmacies Remains the Most Popular Channel
A Positive Outlook for Consumer Health in Vietnam
Key Trends and Developments
International Players Intensify Their Positions in Vietnamese Consumer Health
Rapid Development of Vitamins and Dietary Supplements
Strong Practice of Self-medication Fuels Growth of OTC Medicine
Rural Vs Urban Key Trends and Developments
Trends
Competitive Landscape
Prospects
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014
Table 8 Life Expectancy at Birth 2009-2014
Market Data
Table 9 Sales of Consumer Health by Category: Value 2009-2014
Table 10 Sales of Consumer Health by Category: % Value Growth 2009-2014
Table 11 NBO Company Shares of Consumer Health: % Value 2010-2014
Table 12 LBN Brand Shares of Consumer Health: % Value 2011-2014
Table 13 Distribution of Consumer Health by Format: % Value 2009-2014
Table 14 Distribution of Consumer Health by Format and Category: % Value 2014
Table 15 Forecast Sales of Consumer Health by Category: Value 2014-2019
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2014-2019
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 6 Research Sources












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