Incontinence in Turkey

Incontinence in Turkey

  • March 2016
  • 21 pages
  • Euromonitor International
Report ID: 208050
Incontinence in Turkey registered another year of dynamic current value growth in 2015, of 14%, thanks to the rapid increase in the variety and availability of these products. This was because leading tissue and hygiene manufacturers penetrated the category towards the end of the review period. In particular, the entry of two tissue and hygiene giants, Hayat Kimya Sanayi and Ipek Kagit San ve Tic, had a positive effect on retail sales in incontinence in 2014. It was observed that the uptrend in...

Euromonitor International’ s Incontinence in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Light Incontinence, Moderate/Heavy Incontinence.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Incontinence market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
INCONTINENCE IN TURKEY
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Reimbursement/prescription Incontinence
Category Data
Table 1 Retail Sales of Incontinence by Category: Value 2010-2015
Table 2 Retail Sales of Incontinence by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Retail Incontinence: % Value 2011-2015
Table 4 LBN Brand Shares of Retail Incontinence: % Value 2012-2015
Table 5 Forecast Retail Sales of Incontinence by Category: Value 2015-2020
Table 6 Forecast Retail Sales of Incontinence by Category: % Value Growth 2015-2020
Executive Summary
Tissue and Hygiene Increases in Turkey in 2015
Kitchen Towels and Toilet Paper Continue To Significantly Contribute To Growth
Tight Competition Continues Between International and Domestic Manufacturers
Sales Through Discounters and Internet Retailing Record Dynamic Growth in 2015
Overall Tissue and Hygiene Is Set To Register Value Growth Over the Forecast Period
Key Trends and Developments
Modernisation in Retailing Continues To Drive Growth in Tissue and Hygiene
Manufacturers Seek More Dynamic Categories As the Growth in Tissue Slows Down
Average Unit Prices Rise Sharply As A Consequence of Increasing Production Costs
Market Indicators
Table 7 Birth Rates 2010-2015
Table 8 Infant Population 2010-2015
Table 9 Female Population by Age 2010-2015
Table 10 Total Population by Age 2010-2015
Table 11 Households 2010-2015
Table 12 Forecast Infant Population 2015-2020
Table 13 Forecast Female Population by Age 2015-2020
Table 14 Forecast Total Population by Age 2015-2020
Table 15 Forecast Households 2015-2020
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 1 Research Sources
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Country=Turkey Industry=PersonalHygiene ParentIndustry=PersonalCare Date=201603 Topic=MarketReport Publisher=EuromonitorInternational Price=1000