As the Russian economy continued to experience the effects of the economic downturn, resulting in lower consumer spending power and a depreciated national currency, the convenience trend became secondary while price sensitivity increased. Instead of purchasing the more convenient ready meals, Russians continued opting for cooking at home, which is the major factor leading to ready meals’ 3% volume decline in 2017.
Euromonitor International’s Ready Meals in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Ready Meals market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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