Sanitary Protection in Sweden

Sanitary Protection in Sweden

  • March 2017
  • 25 pages
  • Euromonitor International
Report ID: 208265
The key trend shaping demand for sanitary protection in Sweden in 2016 was the growing demand for discreetness and absorbency. This is dictating the direction of the category in terms of innovation as well as influencing value growth rates in the category. Annual per capita use of sanitary protection in volume terms among Swedish women in the 12-54 years old age group was 255 units in 2016 and this is comparable with per capita usage in North America and Western Europe, with 244 units per woman...

Euromonitor International’s Sanitary Protection in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

SANITARY PROTECTION IN SWEDEN
Euromonitor International
March 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Sanitary Protection by Category: Value 2011-2016
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2011-2016
Table 3 Retail Sales of Tampons by Application Format: % Value 2011-2016
Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2012-2016
Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2013-2016
Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2016-2021
Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021
SCA Hygiene Products Ab in Tissue and Hygiene (sweden)
Strategic Direction
Key Facts
Summary 1 SCA Hygiene Products AB: Key Facts
Summary 2 SCA Hygiene Products AB: Operational Indicators
Competitive Positioning
Summary 3 SCA Hygiene Products AB: Competitive Position 2016
Executive Summary
Value Sales of Tissue and Hygiene Grow in 2016
Manufacturers Seeking Value Growth Through Niche Development
Private Label Continues To Record Positive Growth
Grocery Retailers Dominates the Sale and Distribution of Tissue and Hygiene
the Outlook for Tissue and Hygiene Is Positive
Key Trends and Developments
Volume Growth Rates Tied To Demographic Changes
Sales Continue To Grow in Adult Incontinence
Internet Retailing Is Making Inroads
Market Indicators
Table 8 Birth Rates 2011-2016
Table 9 Infant Population 2011-2016
Table 10 Female Population by Age 2011-2016
Table 11 Total Population by Age 2011-2016
Table 12 Households 2011-2016
Table 13 Forecast Infant Population 2016-2021
Table 14 Forecast Female Population by Age 2016-2021
Table 15 Forecast Total Population by Age 2016-2021
Table 16 Forecast Households 2016-2021
Market Data
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2012-2016
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2013-2016
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2011-2016
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2011-2016
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Sources
Summary 4 Research Sources












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Country=Sweden Industry=PersonalHygiene ParentIndustry=PersonalCare Date=201703 Topic=MarketReport Publisher=EuromonitorInternational Price=1000