Writing Instruments in Germany

Writing Instruments in Germany

  • June 2017
  • 23 pages
  • Euromonitor International
Report ID: 208540
As digitisation becomes increasingly prevalent in everyday life, German consumers largely approve of new time-saving and convenient innovations and products. However, digital innovations and new devices are not well received or immediately adopted in every product category. Although there were numerous digital innovations within writing instruments recently that allow for paperless drawing, such as a digital pencil that makes it possible to draw on tablets, it is especially due to emerging digit...

Euromonitor International’s Writing Instrumentsin Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

WRITING INSTRUMENTS IN GERMANY
Euromonitor International
June 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Writing Instruments by Category: Volume 2012-2017
Table 2 Sales of Writing Instruments by Category: Value 2012-2017
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2012-2017
Table 4 Sales of Writing Instruments by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Writing Instruments: % Value 2012-2016
Table 6 LBN Brand Shares of Writing Instruments: % Value 2013-2016
Table 7 Distribution of Writing Instruments by Format: % Value 2012-2017
Table 8 Forecast Sales of Writing Instruments by Category: Volume 2017-2022
Table 9 Forecast Sales of Writing Instruments by Category: Value 2017-2022
Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2017-2022
Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2017-2022
Faber-castell AG in Personal Accessories (germany)
Strategic Direction
Key Facts
Summary 1 Faber-Castell AG: Key Facts
Summary 2 Faber-Castell AG: Operational Indicators
Competitive Positioning
Summary 3 Faber-Castell AG: Competitive Position 2016
Executive Summary
Further Growth for Personal Accessories in Germany
Premium and Affordable Luxury Products Drive Value Sales
With Variety Comes Fragmentation - Challenges Within the Competitive Landscape
Specialist Retailers Important for Purchases of Personal Accessories
Expected Increase of Digital Advances Within Personal Accessories
Key Trends and Developments
Digital Products and Innovations Increasingly Important
Increased Demand for High-quality Products Supports Affordable Luxury Trend
Luxury Products As Investment Pieces
Market Data
Table 12 Sales of Personal Accessories by Category: Volume 2012-2017
Table 13 Sales of Personal Accessories by Category: Value 2012-2017
Table 14 Sales of Personal Accessories by Category: % Volume Growth 2012-2017
Table 15 Sales of Personal Accessories by Category: % Value Growth 2012-2017
Table 16 NBO Company Shares of Personal Accessories: % Value 2012-2016
Table 17 LBN Brand Shares of Personal Accessories: % Value 2013-2016
Table 18 Distribution of Personal Accessories by Format: % Value 2012-2017
Table 19 Forecast Sales of Personal Accessories by Category: Volume 2017-2022
Table 20 Forecast Sales of Personal Accessories by Category: Value 2017-2022
Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2017-2022
Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 4 Research Sources












Loading...

We are very sorry, but an error occurred.
Please contact support@reportbuyer.com if the problem remains.

Country=Germany Industry=OfficeSupplyAndStationery ParentIndustry=OfficeGoods Date=201706 Topic=MarketReport Publisher=EuromonitorInternational Price=1000