Home Care in Brazil

Home Care in Brazil

  • February 2018 •
  • 55 pages •
  • Report ID: 2097553
A more cost-conscious mindset continues to influence Brazilian consumers’ habits in home care. Most of the modified consumer habits highlighted in last year’s edition are still relevant.

Warehouse clubs, which commonly offer more competitive prices, continue to increase their participation in revenue and volume. Also important is the trading-down to entry-level brands or even other categories that can play a role as substitutes. However, this new mindset of analysing purchasing decisions more ca...

Euromonitor International’s Home Care in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth.

It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage:
Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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