Juice was not as severely affected by the effects of the COVID-19 pandemic as have been other types of soft drinks. It has traditionally not been popular in the on-trade, and nor has it been purchased by tourists. Consumption in the off-trade remained stable, growing steadily in both volume and current value terms. To some extent this is due to its perception among Georgian consumers as good for the immune system, which became more relevant with the onset of the pandemic.
Juice in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Juice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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