The company aims to strengthen its position within tissues through organic growth, new product launches and larger retail shelf space as it faces mounting competition from rival brands, including Fine and Kleenex. The company is also expected to focus on product diversification as it recently ventured into wipes and is likely to venture into other new categories.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Away-From-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.
Data coverage:: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Tissue and Hygiene market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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23 pages •
By Euromonitor International
• Aug 2015
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