Clorox Argentina SA in Home Care (Argentina)

Clorox Argentina SA in Home Care (Argentina)

  • January 2017 •
  • 2 pages •
  • Report ID: 2185400
The company’s goal is to focus on advertising for its leading brand Ayudín in bleach over the forecast period with the intention of boosting its sales. This category registered a sharp fall in volume terms over the review period, which has impacted very negatively on Clorox since this is its star category with it holding a retail value share of 70% in bleach in 2016.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage:Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Country=Argentina Industry=E-Healthcare ParentIndustry=ICTAndMedia Date=201701 Topic=Demand Publisher=EuromonitorInternational Price=1000