Health and Wellness in Turkey

Health and Wellness in Turkey

  • February 2021 •
  • 96 pages •
  • Report ID: 2347228 •
  • Format: PDF
At the beginning of the COVID-19 pandemic in Turkey, consumers stockpiled both fresh and packaged food products out fear there would be food shortages. In particular, staples such as bread, rice, pasta and pulses, such as lentils and chickpea beans, dairy products, canned food, milk, soup, oils and fats, baby food, as well as still bottled water, were stocked in large quantities.

Health and Wellness in Turkey report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.

Product coverage:
Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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