Health and Wellness in Taiwan

Health and Wellness in Taiwan

  • April 2019 •
  • 79 pages •
  • Report ID: 2383833 •
  • Format: PDF
Demand for health and wellness products remained strong in Taiwan in 2018, despite increasing market maturity. Local consumers have not been immune to the global health and wellness trend and are becoming more aware of the importance of looking after their health, particularly with regard to the products they consume. Much of this stems from the ageing population, with consumers seeking products that support a more active and healthy lifestyle.

Health and Wellness in Taiwan report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2014-2018, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2023 illustrate how the market is set to change.

Product coverage:
Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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