Adult Mouth Care in Kenya

Adult Mouth Care in Kenya

  • June 2014
  • 19 pages
  • Euromonitor International
Report ID: 240800
There is growing demand for adult mouth care products, as an increasing number of Kenyans are taking oral health more seriously. Although this was a trend which began with high-income consumers, middle-income consumers are also increasingly using such products instead of home-made alternatives, due to rising incomes and the increased presence of such products in retail outlets, particularly high-end supermarkets.

Euromonitor International’s Adult Mouth Care in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. Forecasts to 2018 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Adult Mouth Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International
June 2014


Competitive Landscape
Biodeal Laboratories Ltd in Consumer Health (kenya)
Strategic Direction
Key Facts
Summary 1 Biodeal Laboratories Limited: Key Facts
Summary 2 Biodeal Laboratories Ltd: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Biodeal Laboratories: Competitive Position 2013
Executive Summary
Consumer Health Shows Steady Results
Self-medication Continues To Grow in Kenya
Pricing of Medication in Kenya
GlaxoSmithKline East Africa Continues To Dominate Consumer Health in 2013
Independent Drugstores Remains the Main Distribution Channel
Growth Expected in the Forecast Period
Key Trends and Developments
Government Spending on Health in Kenya
Counterfeit Drugs: A Potential Crisis for Kenya
Rising Levels of Self-medication Amongst Kenyans
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2008-2013
Table 2 Life Expectancy at Birth 2008-2013
Market Data
Table 3 Sales of Consumer Health by Category: Value 2008-2013
Table 4 Sales of Consumer Health by Category: % Value Growth 2008-2013
Table 5 NBO Company Shares of Consumer Health: % Value 2009-2013
Table 6 LBN Brand Shares of Consumer Health: % Value 2010-2013
Table 7 Distribution of Consumer Health by Format: % Value 2008-2013
Table 8 Distribution of Consumer Health by Format and Category: % Value 2013
Table 9 Forecast Sales of Consumer Health by Category: Value 2013-2018
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2013-2018
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Summary 4 Research Sources


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Country=Kenya Industry=OTC ParentIndustry=Pharmaceutical Date=201406 Topic=MarketReport Publisher=EuromonitorInternational Price=1000