Away-From-Home Tissue and Hygiene in Romania

Away-From-Home Tissue and Hygiene in Romania

  • March 2017
  • 18 pages
  • Euromonitor International
Report ID: 240863
Away-from-home tissue and hygiene benefited from the positive development of HoReCa in the country as hotels, restaurants and cafés were the main places where away-from-home retail and tissue is consumed. Given the rising purchasing power, Romanians could afford to go out and travel more. However, category growth was slowed by the smoking ban in place since January 2016, resulting in lower sales in bars and restaurants.

Euromonitor International’s Away-from-Home Tissue and Hygiene in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Away-from-Home Hygiene, Away-from-Home Tissue.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Away-from-Home Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

AWAY-FROM-HOME TISSUE AND HYGIENE IN ROMANIA
Euromonitor International
March 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2011-2016
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2011-2016
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2014-2016
Table 4 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2011-2016
Table 5 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2016
Table 6 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021
Table 7 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021
Executive Summary
Tissue and Hygiene Value Sales Increase in 2016
Premium Products Are Becoming More Common
Romanians Choose the Brands They Admire
Modern Retailers Reign Supreme
Optimism for the Tissue and Hygiene Market
Key Trends and Developments
Romanian Consumers Are Becoming Increasingly Modern
Growth in A Favourable Economic Context
the Market Is Shaped by the Country's Demographic Peculiarities
Market Indicators
Table 8 Birth Rates 2011-2016
Table 9 Infant Population 2011-2016
Table 10 Female Population by Age 2011-2016
Table 11 Total Population by Age 2011-2016
Table 12 Households 2011-2016
Table 13 Forecast Infant Population 2016-2021
Table 14 Forecast Female Population by Age 2016-2021
Table 15 Forecast Total Population by Age 2016-2021
Table 16 Forecast Households 2016-2021
Market Data
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2012-2016
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2013-2016
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2011-2016
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2011-2016
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources












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Country=Romania Industry=PersonalHygiene ParentIndustry=PersonalCare Date=201703 Topic=MarketReport Publisher=EuromonitorInternational Price=1000