Bleach in Latvia

Bleach in Latvia

  • January 2017
  • 13 pages
  • Euromonitor International
Report ID: 240928
Bleach continued to be a limited category in 2016, with few brands competing with each other. There were no changes observed in purchasing patterns regarding bleach, as the category is limited to elderly and low-income consumers who buy bleach as a cheap alternative to other home care products. The category’s major consumer group is very sensitive to social factors, such as shrinking population numbers. In addition to this, while the proportion of elderly people is increasing, the use of bleach...

Euromonitor International’s Bleach in Latvia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

BLEACH IN LATVIA
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Bleach Usage: % of Volume Sales 2011-2016
Table 2 Sales of Bleach: Value 2011-2016
Table 3 Sales of Bleach: % Value Growth 2011-2016
Table 4 NBO Company Shares of Bleach: % Value 2012-2016
Table 5 LBN Brand Shares of Bleach: % Value 2013-2016
Table 6 Forecast Sales of Bleach: Value 2016-2021
Table 7 Forecast Sales of Bleach: % Value Growth 2016-2021
Executive Summary
While Volume Sales Grow, Competition Intensifies and Current Value Growth Declines
Improving Purchasing Powers Define the Performance of Home Care
International Players Dominate Sales, But Domestic Players Strengthen Their Positions
Chained Retailers Meet Evolving Trends the Most
Performance Expected To Be Moderately Positive Over the Forecast Period
Market Indicators
Table 8 Households 2011-2016
Market Data
Table 9 Sales of Home Care by Category: Value 2011-2016
Table 10 Sales of Home Care by Category: % Value Growth 2011-2016
Table 11 NBO Company Shares of Home Care: % Value 2012-2016
Table 12 LBN Brand Shares of Home Care: % Value 2013-2016
Table 13 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 14 Distribution of Home Care by Format: % Value 2011-2016
Table 15 Distribution of Home Care by Format and Category: % Value 2016
Table 16 Forecast Sales of Home Care by Category: Value 2016-2021
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources
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Country=Latvia Industry=CleaningCompound ParentIndustry=SpecialtyChemical Date=201701 Topic=MarketReport Publisher=EuromonitorInternational Price=1000