Bleach in Malaysia

Bleach in Malaysia

  • March 2017
  • 18 pages
  • Euromonitor International
Report ID: 240930
The proliferation of bleach-based products in multi-purpose cleaners, bathroom cleaners, kitchen cleaners and toilet liquids/foam are eroding value sales in bleach and suppressing growth rates. More consumers are becoming accustomed to using designated products which target particular tasks or surfaces and manufacturers in various home care categories have been introducing bleach-based products, especially in surface cleaners, in order to cater to emerging tastes.

Euromonitor International’s Bleach in Malaysia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International
March 2017


Competitive Landscape
Category Data
Table 1 Bleach Usage: % of Volume Sales 2011-2016
Table 2 Sales of Bleach: Value 2011-2016
Table 3 Sales of Bleach: % Value Growth 2011-2016
Table 4 NBO Company Shares of Bleach: % Value 2012-2016
Table 5 LBN Brand Shares of Bleach: % Value 2013-2016
Table 6 Forecast Sales of Bleach: Value 2016-2021
Table 7 Forecast Sales of Bleach: % Value Growth 2016-2021
Tesco Stores (malaysia) Sdn Bhd in Home Care (malaysia)
Strategic Direction
Key Facts
Summary 1 Tesco Stores (Malaysia) Sdn Bhd: Key Facts
Company Background
Private Label
Summary 2 Tesco Stores (Malaysia) Sdn Bhd: Private Label Portfolio
Competitive Positioning
Summary 3 Tesco Stores (Malaysia) Sdn Bhd: Competitive Position 2016
Executive Summary
Home Care Continues To Record Positive Current Value Growth in 2016
Manufacturers Target the Overdosing Habits of Malaysian Consumers
SC Johnson & Son Leads Home Care
Hypermarkets and Supermarkets Prevail As the Most Popular Channels
Static Growth Is Expected in Home Care Over the Forecast Period
Key Trends and Developments
Scent Stimulates Demand for Home Care
Slow Economic Growth Encourages Consumers To Focus on Value for Money
Green Products Remain Niche
Market Indicators
Table 8 Households 2011-2016
Market Data
Table 9 Sales of Home Care by Category: Value 2011-2016
Table 10 Sales of Home Care by Category: % Value Growth 2011-2016
Table 11 NBO Company Shares of Home Care: % Value 2012-2016
Table 12 LBN Brand Shares of Home Care: % Value 2013-2016
Table 13 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 14 Distribution of Home Care by Format: % Value 2011-2016
Table 15 Distribution of Home Care by Format and Category: % Value 2016
Table 16 Forecast Sales of Home Care by Category: Value 2016-2021
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Summary 4 Research Sources


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Country=Malaysia Industry=CleaningCompound ParentIndustry=SpecialtyChemical Date=201703 Topic=MarketReport Publisher=EuromonitorInternational Price=1000