Incontinence in Peru

Incontinence in Peru

Traditionally, incontinence was a condition Peruvians felt ashamed of, therefore there was little information, restricted advertising and no product innovation. Moreover, consumers who needed these products avoided purchasing them directly. However, the situation has drastically changed in the past 10 years, with leading players opting to run frequent educational campaigns that contributed to change Peruvian perceptions and assume incontinence as just one of the common conditions that usually...

Euromonitor International's Incontinence in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Light Incontinence, Moderate/Heavy Incontinence.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Incontinence market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


INCONTINENCE IN PERU

March 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Reimbursement/prescription Incontinence
Category Data
Table 1 Retail Sales of Incontinence by Category: Value 2009-2014
Table 2 Retail Sales of Incontinence by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Retail Incontinence: % Value 2010-2014
Table 4 LBN Brand Shares of Retail Incontinence: % Value 2011-2014
Table 5 Forecast Retail Sales of Incontinence by Category: Value 2014-2019
Table 6 Forecast Retail Sales of Incontinence by Category: % Value Growth 2014-2019
Kimberly-Clark Del Perú SA in Tissue and Hygiene (peru)
Strategic Direction
Key Facts
Summary 1 Kimberly-Clark del Perú SA: Key Facts
Summary 2 Kimberly-Clark del Perú SA: Operational Indicators
Company Background
Production
Summary 3 Kimberly-Clark del Perú SA: Production Statistics 2013
Competitive Positioning
Summary 4 Kimberly-Clark del Perú SA : Competitive Position 2014
Productos Tissue Del Perú SA in Tissue and Hygiene (peru)
Strategic Direction
Key Facts
Summary 5 Productos Tissue del Perú SA: Key Facts
Summary 6 Productos Tissue del Perú SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Productos Tissue del Perú SA: Competitive Position 2014
Química Suiza SA in Tissue and Hygiene (peru)
Strategic Direction
Key Facts
Summary 8 Química Suiza SA: Key Facts
Summary 9 Química Suiza SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Química Suiza SA: Competitive Position 2014
Executive Summary
Slower Performance in 2014
Value-added Products Continue To Attract Consumers
International Companies Continue To Dominate
Independent Small Grocers Remains the Leading Distribution Channel
Good Performance Expected Over the Forecast Period
Key Trends and Developments
Health and Beauty Specialist Retailers Command Sales Within Retail Hygiene
Online Marketing Gains Popularity in Tissue and Hygiene
Afh Tissue Continues To Perform Well
Market Indicators
Table 7 Birth Rates 2009-2014
Table 8 Infant Population 2009-2014
Table 9 Female Population by Age 2009-2014
Table 10 Total Population by Age 2009-2014
Table 11 Households 2009-2014
Table 12 Forecast Infant Population 2014-2019
Table 13 Forecast Female Population by Age 2014-2019
Table 14 Forecast Total Population by Age 2014-2019
Table 15 Forecast Households 2014-2019
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2009-2014
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2009-2014
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2010-2014
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2011-2014
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2009-2014
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2009-2014
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2014
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Appendix
Definitions
Sources
Summary 11 Research Sources












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