Laundry Care in Peru

Laundry Care in Peru

  • January 2017
  • 27 pages
  • Euromonitor International
Report ID: 241375
Laundry care is growing due to strong advertising and price reduction promotions that stimulate purchases. Washing machines have already penetrated 50% of local households, increasing demand for powder detergents.

Euromonitor International’s Laundry Care in Peru market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

LAUNDRY CARE IN PERU
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Household Possession of Washing Machines 2011-2016
Table 2 Sales of Laundry Care by Category: Value 2011-2016
Table 3 Sales of Laundry Care by Category: % Value Growth 2011-2016
Table 4 Sales of Laundry Aids by Category: Value 2011-2016
Table 5 Sales of Laundry Aids by Category: % Value Growth 2011-2016
Table 6 Sales of Laundry Detergents by Category: Value 2011-2016
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
Table 8 NBO Company Shares of Laundry Care: % Value 2012-2016
Table 9 LBN Brand Shares of Laundry Care: % Value 2013-2016
Table 10 NBO Company Shares of Laundry Aids: % Value 2012-2016
Table 11 LBN Brand Shares of Laundry Aids: % Value 2013-2016
Table 12 NBO Company Shares of Laundry Detergents: % Value 2012-2016
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
Table 14 Forecast Sales of Laundry Care by Category: Value 2016-2021
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Alicorp Saa in Home Care (peru)
Strategic Direction
Key Facts
Summary 1 Alicorp SAA: Key Facts
Summary 2 Alicorp SAA: Operational Indicators
Competitive Positioning
Summary 3 Summary Alicorp SAA: Competitive Position 2016
Clorox Perú SA in Home Care (peru)
Strategic Direction
Key Facts
Summary 4 Clorox Perú SA: Key Facts
Summary 5 Clorox Perú SA: Operational Indicators
Competitive Positioning
Summary 6 Clorox Perú SA: Competitive Position 2016
Intradevco Industrial SA in Home Care (peru)
Strategic Direction
Key Facts
Summary 7 Intradevco Industrial SA: Key Facts
Summary 8 Intradevco Industrial SA: Operational Indicators
Competitive Positioning
Summary 9 Intradevco Industrial SA: Competitive Position 2016
Procter & Gamble Perú SRL in Home Care (peru)
Strategic Direction
Key Facts
Summary 10 Summary Procter & Gamble Peru SRL: Key Facts
Summary 11 Summary Procter & Gamble Peru SRL: Operational Indicators
Competitive Positioning
Summary 12 Summary Procter & Gamble Perú SRL: Competitive Position 2016
Executive Summary
Home Care Records Growth Despite Economic Deceleration
Peruvians Sceptical of Recommended Dosages
Three Companies Lead Home Care, Establishing Trends in Unit Prices
Modern Channels Are Slowly Gaining Terrain
Consumers Are Expected To Be Open To Trying New Products
Key Trends and Developments
Promotions and Advertising Influence Consumers' Purchasing Decisions
Traditional Channels Continue To Dominate Distribution
Local Companies Lead Home Care
Market Indicators
Table 16 Households 2011-2016
Market Data
Table 17 Sales of Home Care by Category: Value 2011-2016
Table 18 Sales of Home Care by Category: % Value Growth 2011-2016
Table 19 NBO Company Shares of Home Care: % Value 2012-2016
Table 20 LBN Brand Shares of Home Care: % Value 2013-2016
Table 21 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 22 Distribution of Home Care by Format: % Value 2011-2016
Table 23 Distribution of Home Care by Format and Category: % Value 2016
Table 24 Forecast Sales of Home Care by Category: Value 2016-2021
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 13 Research Sources
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Country=Peru Industry=CleaningCompound ParentIndustry=SpecialtyChemical Date=201701 Topic=MarketReport Publisher=EuromonitorInternational Price=1000