Polishes in Hungary

Polishes in Hungary

  • January 2017
  • 22 pages
  • Euromonitor International
Report ID: 241511
Polishes continued to record decreasing volume sales in 2016. Most polishes categories have already reached maturity and they thus face increasingly intense competition from products in other home care categories. Floor polish is a category which faces strong competition from surface care, while furniture polish continues to suffer from the growing popularity of furniture polish wipes, a relatively new and convenient product type in Hungary. As there is no significant growth potential in polishe...

Euromonitor International’s Polishes in Hungary market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Polishes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

POLISHES IN HUNGARY
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Polishes by Category: Value 2011-2016
Table 2 Sales of Polishes by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Polishes: % Value 2012-2016
Table 4 LBN Brand Shares of Polishes: % Value 2013-2016
Table 5 Forecast Sales of Polishes by Category: Value 2016-2021
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2016-2021
Bábolna Bio Kft in Home Care (hungary)
Strategic Direction
Key Facts
Summary 1 Bábolna Bio Kft Key Facts
Summary 2 Bábolna Bio Kft: Operational Indicators
Competitive Positioning
Summary 3 Bábolna Bio Kft: Competitive Position 2016
Henkel Magyarország Kft in Home Care (hungary)
Strategic Direction
Key Facts
Summary 4 Henkel Magyarország Kft: Key Facts
Summary 5 Henkel Magyarország Kft: Operational Indicators
Competitive Positioning
Summary 6 Henkel Magyarország Kft: Competitive Position 2016
Executive Summary
Stable Growth Continues in Home Care
Unilever Introduces Surf Brand in Laundry Care
Value Share of Private Label Declines Amidst Improving Economic Conditions
Internet Retailing Continues To Record the Highest Growth
Stable Economic Conditions Set To Ensure Steady Growth Over the Forecast Period
Key Trends and Developments
New Product Launches Support Strong Positive Growth in Laundry Care
Growing Importance of Scent and Aroma Influences Product Supply
Growth of Sales of Home Care Through Internet Retailing Seemingly Unstoppable
Market Indicators
Table 7 Households 2011-2016
Market Data
Table 8 Sales of Home Care by Category: Value 2011-2016
Table 9 Sales of Home Care by Category: % Value Growth 2011-2016
Table 10 NBO Company Shares of Home Care: % Value 2012-2016
Table 11 LBN Brand Shares of Home Care: % Value 2013-2016
Table 12 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 13 Distribution of Home Care by Format: % Value 2011-2016
Table 14 Distribution of Home Care by Format and Category: % Value 2016
Table 15 Forecast Sales of Home Care by Category: Value 2016-2021
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 7 Research Sources
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Country=Hungary Industry=HouseholdProducts ParentIndustry=HomeGoods Date=201701 Topic=MarketReport Publisher=EuromonitorInternational Price=1000