Vitamins and Dietary Supplements in Kenya

Vitamins and Dietary Supplements in Kenya

  • November 2016
  • 27 pages
  • Euromonitor International
Report ID: 241819
The increasing uptake of nutrients in the form of pills, tablets and mini-drinks by urban people has caught the attention of the government, which now wants chemical tests conducted on products, and at same time having drug suppliers’ lists reviewed to ensure that bogus drugs are detected.

Euromonitor International’s Vitamins and Dietary Supplements in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins and Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

VITAMINS AND DIETARY SUPPLEMENTS IN KENYA
Euromonitor International
November 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016
Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016
Table 3 Sales of Dietary Supplements by Positioning: % Value 2011-2016
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2011-2016
Table 5 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2013-2016
Table 6 Sales of Multivitamins by Positioning: % Value 2011-2016
Table 7 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2012-2016
Table 8 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2013-2016
Table 9 LBN Brand Shares of Vitamins: % Value 2013-2016
Table 10 LBN Brand Shares of Dietary Supplements: % Value 2013-2016
Table 11 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2016-2021
Table 12 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2016-2021
Biodeal Laboratories Ltd in Consumer Health (kenya)
Strategic Direction
Key Facts
Summary 1 Biodeal Laboratories Ltd: Key Facts
Competitive Positioning
Summary 2 Biodeal Laboratories Ltd: Competitive Position 2016
Executive Summary
Growing Foreign Investment Boosts Consumer Healthcare Revenue
New Research Findings Alter Approach To Insurance Cover
Competition Heightens Among Local and Multinational Brands
Modern Retail Channels Scramble for Drugs Distribution Share
Strong Consumer Health Growth Projections
Key Trends and Developments
National Government To Take Over County Healthcare Services
Increasing Co-operation Among Health Ngos and Joint Ventures
Market Indicators
Table 13 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 14 Life Expectancy at Birth 2011-2016
Market Data
Table 15 Sales of Consumer Health by Category: Value 2011-2016
Table 16 Sales of Consumer Health by Category: % Value Growth 2011-2016
Table 17 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 18 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 19 Distribution of Consumer Health by Format: % Value 2011-2016
Table 20 Distribution of Consumer Health by Format and Category: % Value 2016
Table 21 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 22 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements' Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 3 Research Sources












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Country=Kenya Industry=OTC ParentIndustry=Pharmaceutical Date=201611 Topic=MarketReport Publisher=EuromonitorInternational Price=1000