Health and Wellness in Italy

Health and Wellness in Italy

  • January 2021 •
  • 106 pages •
  • Report ID: 2473724 •
  • Format: PDF
The health and wellness trend was booming in Italy pre-COVID-19, shaping consumption patterns in beverages and overall lifestyles. Consumers were increasingly paying attention to the ingredients in their beverages and were inclined to opt for healthier beverages. This was especially true for millennials and Gen Z, which are more interested and informed about wellbeing compared to previous generations.

Health and Wellness in Italy report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.

Product coverage:
Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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