Toys and Games in Australia, MarketLine
- October 2016
- 31 pages
Toys and Games in Australia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
- Save time carrying out entry-level research by identifying the size, growth, and leading players in the toys and games market in Australia
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the toys and games market in Australia
- Leading company profiles reveal details of key toys and games market players' global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Australia toys and games market with five year forecasts
Essential resource for top-line data and analysis covering the Australia toys and games market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
Reasons To Buy
- What was the size of the Australia toys and games market by value in 2015?
- What will be the size of the Australia toys and games market in 2020?
- What factors are affecting the strength of competition in the Australia toys and games market?
- How has the market performed over the last five years?
- How large is Australia's toys and games market in relation to its regional counterparts?
The toys and games market includes retail sales of action figures, activity toys, dolls, games, infant and baby toys, miniature models, plush toys, puzzles, ride-on model toys, and toy vehicles. Any currency conversions used in the creation of this report have been calculated using constant 2015 annual average exchange rates.
The Australian toys and games market had total revenues of $933.4m in 2015, representing a compound annual growth rate (CAGR) of 2% between 2011 and 2015.
Other specialist retailers accounted for the largest proportion of sales in the Australian toys and games market in 2015. Sales through this channel generated $612.0m, equivalent to 65.6% of the market's overall value.
Online retail is growing rapidly in popularity in Australia and now accounts for almost 12% of all toys and games sales in value terms. This is thanks to the multi-channel approach of major player Toys 'R' Us, as well as the presence of Amazon.
Market value forecast
Market value forecast
Five Forces Analysis
Threat of substitutes
Degree of rivalry
Online Toys Australia
Toys "R" Us, Inc.
Related MarketLine research
List of Tables
Table 1: Australia toys & games market value: $ million, 2011-15
Table 2: Australia toys & games market geography segmentation: $ million, 2015
Table 3: Australia toys & games market distribution: % share, by value, 2015
Table 4: Australia toys & games market value forecast: $ million, 2015-20
Table 5: Amazon.com, Inc.: key facts
Table 6: Amazon.com, Inc.: key financials ($)
Table 7: Amazon.com, Inc.: key financial ratios
Table 8: Online Toys Australia: key facts
Table 9: Toys "R" Us, Inc. : key facts
Table 10: Toys "R" Us, Inc. : key financials ($)
Table 11: Toys "R" Us, Inc. : key financial ratios
Table 12: Toyworld : key facts
Table 13: Australia size of population (million), 2011-15
Table 14: Australia gdp (constant 2005 prices, $ billion), 2011-15
Table 15: Australia gdp (current prices, $ billion), 2011-15
Table 16: Australia inflation, 2011-15
Table 17: Australia consumer price index (absolute), 2011-15
Table 18: Australia exchange rate, 2011-15
List of Figures
Figure 1: Australia toys & games market value: $ million, 2011-15
Figure 2: Australia toys & games market geography segmentation: % share, by value, 2015
Figure 3: Australia toys & games market distribution: % share, by value, 2015
Figure 4: Australia toys & games market value forecast: $ million, 2015-20
Figure 5: Forces driving competition in the toys & games market in Australia, 2015
Figure 6: Drivers of buyer power in the toys & games market in Australia, 2015
Figure 7: Drivers of supplier power in the toys & games market in Australia, 2015
Figure 8: Factors influencing the likelihood of new entrants in the toys & games market in Australia, 2015
Figure 9: Factors influencing the threat of substitutes in the toys & games market in Australia, 2015
Figure 10: Drivers of degree of rivalry in the toys & games market in Australia, 2015
Figure 11: Amazon.com, Inc.: revenues & profitability
Figure 12: Amazon.com, Inc.: assets & liabilities
Figure 13: Toys "R" Us, Inc. : revenues & profitability
Figure 14: Toys "R" Us, Inc. : assets & liabilities