Bimbo de Colombia aims to maintain its leadership in packaged/industrial bread in Colombia by being present throughout the country, specifically by being present in independent small grocers outlets. The company is also looking to adapt to the health and wellness trend by offering products such as high-fibre and multigrain bread as well as increasing its portfolio of tortillas (Mexican flatbreads), which consumers consider to be healthier than standard bread.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Baby Food, Baked Goods, Biscuits and Snack Bars, Breakfast Cereals, Confectionery, Dairy, Ice Cream and Frozen Desserts, Oils and Fats, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Soup, Spreads, Sweet and Savoury Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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