The health and wellness trend was already booming in Italy pre-COVID-19, shaping consumption patterns in packaged food, beverages, and overall lifestyles. COVID-19 has only accelerated the trend with consumers increasingly paying attention to the ingredients in their food and drink to improve their overall diet and immunity. This is especially...
After seeing a slight decline in 2020, health and wellness returned to mid-single-digit growth in 2021, with both HW packaged food and HW beverages seeing similar growth rates. The rebound was thanks to the rising number of health-conscious Chinese consumers, partly as a result of the COVID-19 pandemic, as well as the reopening of retail outlets...
Life almost returned to normal after the government made it mandatory for citizens to have two doses of the Coronavirus (COVID-19) vaccination by 1 August 2021. Indeed, Saudi Arabia banned all unvaccinated citizens and residents from entering public establishments, such as shopping malls and restaurants, retail stores and markets from this...
Overall, awareness of health and wellness among Egyptian consumers increased in the wake of the Coronavirus (COVID-19) crisis. The government made efforts to increase awareness of the importance and potential health benefits of consuming more natural and healthier food and drinks, not least with regard to boosting immunity and offering resistance...
In 2021, health and wellness witnessed significant retail growth compared to the previous year, despite the fact that the country continued to maintain some restrictions as a result of the pandemic. Health and wellness products have managed to benefit from increasing demand, which was particularly impressive, considering that 2020 was a particularly...
The health and wellness market looked set to see continued growth in Vietnam in 2021, in line with the general rise in consumer health consciousness, which has been bolstered by the experiences of the COVID-19 crisis. Health and Wellness in Vietnam report tracks the developments of health-associated product types and the healthy-option...
HW packaged food and beverages have performed reasonably well in during the pandemic as consumers have become more health aware, and thus are willing to continue spending on products that are beneficial. BFY packaged food, BFY beverages, NH packaged food, and NH beverages will show the best performances as consumers increasingly value healthy...
COVID-19 had a significant impact on sales of HW packaged food and beverages in Poland in 2020 which will continue in 2021. With heightened concerns about contracting COVID-19 consumers looked to purchase products that could boost their immune system, with a focus on immunity-boosting ingredients such as vitamins C, D, and E, ginseng, echinacea...
In 2021, trends surrounding health and wellness products have continued to strengthen, supporting the strong growth of health and wellness beverages and packaged food. In fact, health and wellness products actually experienced a boost in sales due to the COVID-19 pandemic. Due to the health crisis, local consumers increasingly wanted to eat...
Although COVID-19 caused significant disruption in New Zealand in the first year of the pandemic, the retail performance largely normalised in 2021 due to the country’s success in controlling the virus. Since the first cases were reported in February 2020, a four-level alert level system was introduced on 21 March 2020 to manage the outbreak....