Bleach in Austria

Bleach in Austria

  • February 2017
  • 16 pages
  • Euromonitor International
Report ID: 258421
In 2016, bleach continued to suffer from a negative image. With the level of health awareness constantly increasing among Austrians, many consumers opted to remove all potentially harmful products from the home. They paid particular attention to potentially harmful chemicals found in home care products. As a result, many consumers avoided bleach, perceiving it as too abrasive and too aggressive and, therefore, potentially damaging for skin or the respiratory system.

Euromonitor International’s Bleach in Austria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International
February 2017


Competitive Landscape
Category Data
Table 1 Bleach Usage: % of Volume Sales 2011-2016
Table 2 Sales of Bleach: Value 2011-2016
Table 3 Sales of Bleach: % Value Growth 2011-2016
Table 4 NBO Company Shares of Bleach: % Value 2012-2016
Table 5 LBN Brand Shares of Bleach: % Value 2013-2016
Table 6 Forecast Sales of Bleach: Value 2016-2021
Table 7 Forecast Sales of Bleach: % Value Growth 2016-2021
Executive Summary
Home Care Continues To See Retail Value Sales Growth in 2016
Sustainability, Convenience and Hygiene Trends Push Sales
Perpetually Fierce Competition in Home Care
Internet Retailing Continues To Develop in Austria
A Positive Outlook for Home Care in the Forecast Period
Key Trends and Developments
"green", "greener", the "greenest"
Competition Through Convenience Offers A Formula for Success
Fierce Competition Between Private Label and Global and Domestic Brands
Market Indicators
Table 8 Households 2011-2016
Market Data
Table 9 Sales of Home Care by Category: Value 2011-2016
Table 10 Sales of Home Care by Category: % Value Growth 2011-2016
Table 11 NBO Company Shares of Home Care: % Value 2012-2016
Table 12 LBN Brand Shares of Home Care: % Value 2013-2016
Table 13 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 14 Distribution of Home Care by Format: % Value 2011-2016
Table 15 Distribution of Home Care by Format and Category: % Value 2016
Table 16 Forecast Sales of Home Care by Category: Value 2016-2021
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Summary 1 Research Sources


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Country=Austria Industry=CleaningCompound ParentIndustry=SpecialtyChemical Date=201702 Topic=MarketReport Publisher=EuromonitorInternational Price=1000