Bleach in Kenya

Bleach in Kenya

  • April 2017
  • 14 pages
  • Euromonitor International
Report ID: 258430
Bleach benefited strongly from consumer demand for affordable and versatile cleaning products. Bleach is considered highly affordable, while there is a strong tradition for using bleach for a wide range of applications. The number of brands in this category also increased thanks to new product development, as well as new market entrants, providing a wide array of products from which consumers could select.

Euromonitor International’s Bleach in Kenya market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

BLEACH IN KENYA
Euromonitor International
April 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Bleach Usage: % of Volume Sales 2011-2016
Table 2 Sales of Bleach: Value 2011-2016
Table 3 Sales of Bleach: % Value Growth 2011-2016
Table 4 NBO Company Shares of Bleach: % Value 2012-2016
Table 5 LBN Brand Shares of Bleach: % Value 2013-2016
Table 6 Forecast Sales of Bleach: Value 2016-2021
Table 7 Forecast Sales of Bleach: % Value Growth 2016-2021
Haco Tiger Brands (ea) Ltd in Home Care (kenya)
Strategic Direction
Key Facts
Summary 1 Haco Tiger Brands (ea) Ltd: Key Facts
Competitive Positioning
Summary 2 Haco Tiger Brands (ea) Ltd: Competitive Position 2016
Executive Summary
Mixed Economic Fortunes Dent Consumer Spending on Home Care
Lack of Developed Hygiene Facilities and Infrastructure Hinder Growth of Some Home Care Categories
Multinationals and Locals Compete for Share in the Kenyan Home Care Market
Supermarkets Retains Its Popularity for Home Care Sales
Growth Expected To Continue Thanks To Rising Disposable Incomes
Market Indicators
Table 8 Households 2011-2016
Market Data
Table 9 Sales of Home Care by Category: Value 2011-2016
Table 10 Sales of Home Care by Category: % Value Growth 2011-2016
Table 11 NBO Company Shares of Home Care: % Value 2012-2016
Table 12 LBN Brand Shares of Home Care: % Value 2013-2016
Table 13 Distribution of Home Care by Format: % Value 2011-2016
Table 14 Distribution of Home Care by Format and Category: % Value 2016
Table 15 Forecast Sales of Home Care by Category: Value 2016-2021
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 3 Research Sources












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Country=Kenya Industry=CleaningCompound ParentIndustry=SpecialtyChemical Date=201704 Topic=MarketReport Publisher=EuromonitorInternational Price=1000