Bleach in Sweden

Bleach in Sweden

  • June 2017
  • 17 pages
  • Euromonitor International
Report ID: 258435
Bleach saw value sales fall annually throughout the review period until the 1% current value growth registered in 2016.

This growth was primarily down to price rises in the category, with bleach seeing value stagnate in constant terms during the year, while volumes continued to fall. This volume decline results from the ongoing encroachment of other home care categories, such as surface care, toilet care and laundry care, into bleach’s arena. Innovation in these categories is contributing to the...

Euromonitor International’s Bleach in Sweden market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International
June 2017


Competitive Landscape
Category Data
Table 1 Sales of Bleach: Value 2011-2016
Table 2 Sales of Bleach: % Value Growth 2011-2016
Table 3 NBO Company Shares of Bleach: % Value 2012-2016
Table 4 LBN Brand Shares of Bleach: % Value 2013-2016
Table 5 Forecast Sales of Bleach: Value 2016-2021
Table 6 Forecast Sales of Bleach: % Value Growth 2016-2021
Colgate-Palmolive Ab in Home Care (sweden)
Strategic Direction
Key Facts
Summary 1 Colgate-Palmolive AB: Key Facts
Competitive Positioning
Summary 2 Colgate-Palmolive AB: Competitive Position 2016
Executive Summary
Accelerated Growth in 2016
Eco-consciousness Exerting Growing Influence
Multinationals Continue To Dominate
Modern Grocery Dominates, But Internet Retailing's Emergence Continues
Stronger Growth Forecast
Key Trends and Developments
Consumers Looking for Convenience
Private Labels Benefiting From Brand-orientated Approach
Growing Green Influence
Market Indicators
Table 7 Households 2011-2016
Market Data
Table 8 Sales of Home Care by Category: Value 2011-2016
Table 9 Sales of Home Care by Category: % Value Growth 2011-2016
Table 10 NBO Company Shares of Home Care: % Value 2012-2016
Table 11 LBN Brand Shares of Home Care: % Value 2013-2016
Table 12 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 13 Distribution of Home Care by Format: % Value 2011-2016
Table 14 Distribution of Home Care by Format and Category: % Value 2016
Table 15 Forecast Sales of Home Care by Category: Value 2016-2021
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Summary 3 Research Sources


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Country=Sweden Industry=E-Healthcare ParentIndustry=InternetBusiness Date=201706 Topic=MarketReport Publisher=EuromonitorInternational Price=1000