Sanitary Protection in Austria

Sanitary Protection in Austria

  • April 2017
  • 27 pages
  • Euromonitor International
Report ID: 258939
Due to the category’s high level of saturation, sanitary protection saw current value sales stagnate in 2016, while retail volume growth remained very modest. The main reason for stagnation in current value sales was strong pricing pressure from cheaper private label products. The increasing popularity of the latter, which have seen their reputations for quality improve in recent years, continued to force leading branded manufacturers to maintain high investment in marketing activities and run f...

Euromonitor International’s Sanitary Protection in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

SANITARY PROTECTION IN AUSTRIA
Euromonitor International
April 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Sanitary Protection by Category: Value 2011-2016
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2011-2016
Table 3 Retail Sales of Tampons by Application Format: % Value 2011-2016
Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2012-2016
Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2013-2016
Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2016-2021
Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021
Johnson & Johnson GmbH in Tissue and Hygiene (austria)
Strategic Direction
Key Facts
Summary 1 Johnson & Johnson GmbH: Key Facts
Competitive Positioning
Summary 2 Johnson & Johnson GmbH: Competitive Position 2016
SCA Hygiene Products GmbH in Tissue and Hygiene (austria)
Strategic Direction
Summary 3 SCA Hygiene Products GmbH: Key Facts
Competitive Positioning
Summary 4 SCA Hygiene Products GmbH: Competitive Position 2016
Executive Summary
Maturity and Price Pressure Limit Growth in Tissue and Hygiene Current Value Sales
Austrians Remain Highly Price-sensitive When Buying Tissue and Hygiene Products
Only Multinationals Are Capable of Competing Effectively With Private Label
Supermarkets Remains the Leading Retail Distribution Channel in Tissue and Hygiene
Maturity Will Continue To Hamper Market Expansion Over 2016-2021
Key Trends and Developments
Despite Some Bright Spots, Tissue and Hygiene Is Highly Mature and Saturated
Promotional Sales Play A Hugely Influential Role in Austrian Tissue and Hygiene
Consumers Have Yet To Embrace "green" Brands in Tissue and Hygiene
Market Indicators
Table 8 Birth Rates 2011-2016
Table 9 Infant Population 2011-2016
Table 10 Female Population by Age 2011-2016
Table 11 Total Population by Age 2011-2016
Table 12 Households 2011-2016
Table 13 Forecast Infant Population 2016-2021
Table 14 Forecast Female Population by Age 2016-2021
Table 15 Forecast Total Population by Age 2016-2021
Table 16 Forecast Households 2016-2021
Market Data
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2012-2016
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2013-2016
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2011-2016
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2011-2016
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 5 Research Sources












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Country=Austria Industry=PersonalHygiene ParentIndustry=PersonalCare Date=201704 Topic=MarketReport Publisher=EuromonitorInternational Price=1000