Morocco largely avoided turmoil in the aftermath of the Arab Spring. As a result, the growth of the middle class has continued unabated. The growing number of younger urban households has created increased demand for modern retail, although the large group of lower-income rural consumers continues to drive demand for traditional products and services. In particular, government efforts to provide more affordable housing are expected to boost spending on household-related products in coming years.
Euromonitor's Consumer Lifestyles in Morocco report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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