The global dishwashing detergent market is largely characterized by the presence of P&G, Unilever, Henkel, Reckitt Benckiser, and Colgate-Palmolive, which, together, accounted for a significant share (46.26%) of the market in 2015. The market is largely dominated by established vendors, and it might favor small players that could stay invested for a longer period and sustain against the scale of economies of the big box home care players.
Technavio’s analysts forecast the global dishwashing detergent market to grow at a CAGR of 3.95% during the period 2016-2020.
Covered in this report The report covers the present scenario and the growth prospects of the global dishwashing detergent market for 2016-2020. To calculate the market size, the report considers the revenue generated from the retail sales of dishwashing detergents to individual customers.
The market is divided into the following segments based on geography: - Americas - APAC - Europe - MEA
Technavio's report, Global Dishwashing Detergent Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the Key vendors operating in this market.
Other prominent vendors - Bombril - Church & Dwight - Godrej Consumer Products - Goodmaid Chemicals - Kao - McBride - Rohit Surfactants - SC Johnson & Son - Seventh Generation - The Clorox Company
Market driver - Growth in primary and secondary housing markets - For a full, detailed list, view our report
Market challenge - Availability of counterfeit products - For a full, detailed list, view our report
Market trend - Growing demand for premium products - For a full, detailed list, view our report
Key questions answered in this report - What will the market size be in 2020 and what will the growth rate be? - What are the key market trends? - What is driving this market? - What are the challenges to market growth? - Who are the key vendors in this market space? - What are the market opportunities and threats faced by the key vendors? - What are the strengths and weaknesses of the key vendors?
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