Apple In Cars - What Does It Mean For the Auto Industry and Google?

Apple In Cars - What Does It Mean For the Auto Industry and Google?

  • January 2015 •
  • 6 pages •
  • Report ID: 2660106 •
  • Format: PDF
With a forecast of one in every two new cars (about 50 million) being produced and connected by 2020 globally, what could this mean to Apple, and most importantly, to the tech giant’s competitors who are yet to enter the fray?

Apple shook the car industry at the Geneva Motor Show when it declared that it will play a key role in the future of cars, bringing their technology to the world’s second most connected device. This is an interesting announcement in many ways but, most importantly, it is the first time that Apple will work with third parties (car companies) to incorporate its technology.