Iglo Austria aims to further strengthen its position in Austrian frozen processed food during the forecast period. The company’s strategy over the short-term is to re-position its brands. Thus, the company has launched new advertising campaigns and new packaging sizes to reach new target groups. It is expected that Iglo Austria will introduce further marketing measures during the forecast period.
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Mondelez Österreich is anticipated to focus on improving the quality of its well-established brands such as Milka and Bensdorp in Austria in the coming years. Combining tradition and product innovation, the company is expected to continue to invest in research and the development of new products with innovative features and added benefits...
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