Soft Drinks in Brazil, Euromonitor International

Soft Drinks in Brazil, Euromonitor International

Seasonal factors such as late Carnival and special events like the FIFA World Cup positively influenced soft drinks’ performance in 2014. The industry also benefited from interesting new product launches, such as Ducoco, a sports drink with coconut water, and Jandaia RTD juice with sugar cane. Moreover, regional initiatives tried to cater to consumers experiencing economic difficulties.

Euromonitor International's Soft Drinks in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


SOFT DRINKS IN BRAZIL

February 2015

LIST OF CONTENTS AND TABLES

Executive Summary
Seasonal Factors Positively Impact Soft Drinks
Post-fifa World Cup Impressions and Experiences
Multinationals Dominate Soft Drinks
Carbonates Reinvents Itself To Keep Moving Forward
Cost Pressures Challenge Soft Drinks Players
Key Trends and Developments
Post-fifa World Cup Impressions and Experiences
Cost Pressures and Taxation Challenge Soft Drinks Players
Diversification To Drive the Development of Soft Drinks
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2014
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2014
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2014
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2014
Table 9 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2009-2014
Table 10 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2009-2014
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2009-2014
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2009-2014
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2009-2014
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2009-2014
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2010-2014
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2011-2014
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2010-2014
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2011-2014
Table 19 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2014
Table 20 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2014
Table 21 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2014
Table 22 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2014
Table 23 NBO Company Shares of Off-trade Soft Drinks: % Value 2010-2014
Table 24 LBN Brand Shares of Off-trade Soft Drinks: % Value 2011-2014
Table 25 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2009-2014
Table 26 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2009-2014
Table 27 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2014
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2014-2019
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2014-2019
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 31 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 32 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2014-2019
Table 33 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2014-2019
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 35 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 36 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2014-2019
Table 37 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2014-2019
Appendix
Fountain Sales in Brazil
Sources
Summary 1 Research Sources
Brasil Kirin Indústria De Bebidas SA in Soft Drinks (brazil)
Strategic Direction
Key Facts
Summary 2 Brasil Kirin Indústria de Bebidas SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Brasil Kirin Indústria de Bebidas SA: Competitive Position 2014
Cia Brasileira De Bebidas in Soft Drinks (brazil)
Strategic Direction
Key Facts
Summary 4 Cia Brasileira de Bebidas: Key Facts
Summary 5 Cia Brasileira de Bebidas: Operational Indicators
Company Background
Competitive Positioning
Summary 6 Cia Brasileira de Bebidas: Competitive Position 2014
Coca-Cola Indústrias Ltda in Soft Drinks (brazil)
Strategic Direction
Key Facts
Summary 7 Coca-Cola Indústrias Ltda: Key Facts
Summary 8 Coca-Cola Indústrias Ltda: Operational Indicators
Company Background
Competitive Positioning
Summary 9 Coca-Cola Indústrias Ltda: Competitive Position 2014
Empresa Brasileira De Bebidas E Alimentos SA in Soft Drinks (brazil)
Strategic Direction
Key Facts
Summary 10 Empresa Brasileira de Bebidas e Alimentos SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 11 Empresa Brasileira de Bebidas e Alimentos SA: Competitive Position 2014
Wow Indústria E Comércio Ltda in Soft Drinks (brazil)
Strategic Direction
Key Facts
Summary 12 Wow Indústria e Comércio Ltda: Key Facts
Company Background
Production
Competitive Positioning
Summary 13 Wow Indústria e Comércio Ltda: Competitive Position 2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Institutional Bottled Water Sales
Table 38 Sales of Bottled Water to Institutional Channel 2009-2014
Table 39 Off-trade Sales of Bottled Water by Category: Volume 2009-2014
Table 40 Off-trade Sales of Bottled Water by Category: Value 2009-2014
Table 41 Off-trade Sales of Bottled Water by Category: % Volume Growth 2009-2014
Table 42 Off-trade Sales of Bottled Water by Category: % Value Growth 2009-2014
Table 43 Leading Flavours for Off-trade Flavoured Bottled Water: % Volume Breakdown 2009-2014
Table 44 NBO Company Shares of Off-trade Bottled Water: % Volume 2010-2014
Table 45 LBN Brand Shares of Off-trade Bottled Water: % Volume 2011-2014
Table 46 NBO Company Shares of Off-trade Bottled Water: % Value 2010-2014
Table 47 LBN Brand Shares of Off-trade Bottled Water: % Value 2011-2014
Table 48 Forecast Off-trade Sales of Bottled Water by Category: Volume 2014-2019
Table 49 Forecast Off-trade Sales of Bottled Water by Category: Value 2014-2019
Table 50 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
Table 51 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 52 Off-trade vs On-trade Sales of Carbonates: Volume 2009-2014
Table 53 Off-trade vs On-trade Sales of Carbonates: Value 2009-2014
Table 54 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2009-2014
Table 55 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2009-2014
Table 56 Off-trade Sales of Carbonates by Category: Volume 2009-2014
Table 57 Off-trade Sales of Carbonates by Category: Value 2009-2014
Table 58 Off-trade Sales of Carbonates by Category: % Volume Growth 2009-2014
Table 59 Off-trade Sales of Carbonates by Category: % Value Growth 2009-2014
Table 60 Total Sales of Carbonates by Fountain On-trade: Volume 2009-2014
Table 61 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2009-2014
Table 62 Off-trade Sales of Low Calorie Cola Carbonates by Category: % Volume Breakdown 2009-2014
Table 63 Leading Flavours for Cola Carbonates: % Volume Breakdown 2009-2014
Table 64 Leading Flavours for Non-cola Carbonates: % Volume Breakdown 2009-2014
Table 65 NBO Company Shares of Off-trade Carbonates: % Volume 2010-2014
Table 66 LBN Brand Shares of Off-trade Carbonates: % Volume 2011-2014
Table 67 NBO Company Shares of Off-trade Carbonates: % Value 2010-2014
Table 68 LBN Brand Shares of Off-trade Carbonates: % Value 2011-2014
Table 69 Forecast Off-trade Sales of Carbonates by Category: Volume 2014-2019
Table 70 Forecast Off-trade Sales of Carbonates by Category: Value 2014-2019
Table 71 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
Table 72 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
Table 73 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2014-2019
Table 74 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2014-2019
Headlines
Trends
Category Data
Concentrates Conversions
Summary 14 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 75 Off-trade Sales of Concentrates (as sold) by Category: Volume 2009-2014
Table 76 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2009-2014
Table 77 Off-trade Sales of Concentrates (RTD) by Category: Volume 2009-2014
Table 78 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2009-2014
Table 79 Off-trade Sales of Concentrates by Category: Value 2009-2014
Table 80 Off-trade Sales of Concentrates by Category: % Value Growth 2009-2014
Table 81 Leading Flavours for Off-trade Liquid Concentrates: % Volume Breakdown 2009-2014
Table 82 Leading Flavours for Off-trade Powder Concentrates: % Volume Breakdown 2009-2014
Table 83 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2010-2014
Table 84 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2011-2014
Table 85 NBO Company Shares of Off-trade Concentrates: % Value 2010-2014
Table 86 LBN Brand Shares of Off-trade Concentrates: % Value 2011-2014
Table 87 NBO Company Shares of Off-trade Liquid Concentrates (as sold): % Volume 2010-2014
Table 88 LBN Brand Shares of Off-trade Liquid Concentrates (as sold): % Volume 2011-2014
Table 89 NBO Company Shares of Off-trade Powder Concentrates (as sold): % Volume 2010-2014
Table 90 LBN Brand Shares of Off-trade Powder Concentrates (as sold): % Volume 2011-2014
Table 91 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2014-2019
Table 92 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2014-2019
Table 93 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
Table 94 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
Table 95 Forecast Off-trade Sales of Concentrates by Category: Value 2014-2019
Table 96 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 97 Off-trade Sales of Juice by Category: Volume 2009-2014
Table 98 Off-trade Sales of Juice by Category: Value 2009-2014
Table 99 Off-trade Sales of Juice by Category: % Volume Growth 2009-2014
Table 100 Off-trade Sales of Juice by Category: % Value Growth 2009-2014
Table 101 Leading Flavours for Off-trade 100% Juice: % Volume Breakdown 2009-2014
Table 102 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume Breakdown 2009-2014
Table 103 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume Breakdown 2009-2014
Table 104 Off-trade Sales of Not From Concentrate 100% Juice by Chilled vs Ambient: % Volume 2009-2014
Table 105 Off-trade Sales of Reconstituted 100% Juice by Chilled vs Ambient: % Volume 2009-2014
Table 106 NBO Company Shares of Off-trade Juice: % Volume 2010-2014
Table 107 LBN Brand Shares of Off-trade Juice: % Volume 2011-2014
Table 108 NBO Company Shares of Off-trade Juice: % Value 2010-2014
Table 109 LBN Brand Shares of Off-trade Juice: % Value 2011-2014
Table 110 Forecast Off-trade Sales of Juice by Category: Volume 2014-2019
Table 111 Forecast Off-trade Sales of Juice by Category: Value 2014-2019
Table 112 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
Table 113 Forecast Off-trade Sales of Juice by Category: % Value Growth 2014-2019
Headlines
Trends
Category Data
Table 114 Off-trade Sales of RTD Coffee: Volume 2009-2014
Table 115 Off-trade Sales of RTD Coffee: Value 2009-2014
Table 116 Off-trade Sales of RTD Coffee: % Volume Growth 2009-2014
Table 117 Off-trade Sales of RTD Coffee: % Value Growth 2009-2014
Table 118 Leading Flavours for Off-trade RTD Coffee: % Volume Breakdown 2009-2014
Table 119 NBO Company Shares of Off-trade RTD Coffee: % Volume 2010-2014
Table 120 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2011-2014
Table 121 NBO Company Shares of Off-trade RTD Coffee: % Value 2010-2014
Table 122 LBN Brand Shares of Off-trade RTD Coffee: % Value 2011-2014
Table 123 Forecast Off-trade Sales of RTD Coffee: Volume 2014-2019
Table 124 Forecast Off-trade Sales of RTD Coffee: Value 2014-2019
Table 125 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 127 Off-trade Sales of RTD Tea by Category: Volume 2009-2014
Table 128 Off-trade Sales of RTD Tea by Category: Value 2009-2014
Table 129 Off-trade Sales of RTD Tea by Category: % Volume Growth 2009-2014
Table 130 Off-trade Sales of RTD Tea by Category: % Value Growth 2009-2014
Table 131 Leading Flavours for Off-trade RTD Tea: % Volume Breakdown 2009-2014
Table 132 NBO Company Shares of Off-trade RTD Tea: % Volume 2010-2014
Table 133 LBN Brand Shares of Off-trade RTD Tea: % Volume 2011-2014
Table 134 NBO Company Shares of Off-trade RTD Tea: % Value 2010-2014
Table 135 LBN Brand Shares of Off-trade RTD Tea: % Value 2011-2014
Table 136 Forecast Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 137 Forecast Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 138 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 139 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Headlines
Trends
Category Data
Table 140 Off-trade Sales of Energy Drinks by Category: Volume 2009-2014
Table 141 Off-trade Sales of Energy Drinks by Category: Value 2009-2014
Table 142 Off-trade Sales of Energy Drinks by Category: % Volume Growth 2009-2014
Table 143 Off-trade Sales of Energy Drinks by Category: % Value Growth 2009-2014
Table 144 NBO Company Shares of Off-trade Energy Drinks: % Volume 2010-2014
Table 145 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2011-2014
Table 146 NBO Company Shares of Off-trade Energy Drinks: % Value 2010-2014
Table 147 LBN Brand Shares of Off-trade Energy Drinks: % Value 2011-2014
Table 148 Forecast Off-trade Sales of Energy Drinks by Category: Volume 2014-2019
Table 149 Forecast Off-trade Sales of Energy Drinks by Category: Value 2014-2019
Table 150 Forecast Off-trade Sales of Energy Drinks by Category: % Volume Growth 2014-2019
Table 151 Forecast Off-trade Sales of Energy Drinks by Category: % Value Growth 2014-2019
Headlines
Trends
Category Data
Table 152 Off-trade Sales of Sports Drinks by Category: Volume 2009-2014
Table 153 Off-trade Sales of Sports Drinks by Category: Value 2009-2014
Table 154 Off-trade Sales of Sports Drinks by Category: % Volume Growth 2009-2014
Table 155 Off-trade Sales of Sports Drinks by Category: % Value Growth 2009-2014
Table 156 NBO Company Shares of Off-trade Sports Drinks: % Volume 2010-2014
Table 157 LBN Brand Shares of Off-trade Sports: % Volume 2011-2014
Table 158 NBO Company Shares of Off-trade Sports Drinks: % Value 2010-2014
Table 159 LBN Brand Shares of Off-trade Sports Drinks: % Value 2011-2014
Table 160 Forecast Off-trade Sales of Sports Drinks by Category: Volume 2014-2019
Table 161 Forecast Off-trade Sales of Sports Drinks by Category: Value 2014-2019
Table 162 Forecast Off-trade Sales of Sports Drinks by Category: % Volume Growth 2014-2019
Table 163 Forecast Off-trade Sales of Sports Drinks by Category: % Value Growth 2014-2019












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