hybris Global Customer Days 2015: Customer Engagement and Commerce Plus a New Marketing Solution

hybris Global Customer Days 2015: Customer Engagement and Commerce Plus a New Marketing Solution

  • March 2015 •
  • 6 pages •
  • Report ID: 2760920 •
  • Format: PDF

SAP hosted the hybris Global Customer Days 2015 event in Munich, Germany, on February 9-11, 2015, which saw a gathering of thousands of hybris customers and partners. Highlights included:

  • The launch of the SAP hybris Marketing solution, a new application built on SAP HANA and leveraging the capabilities of SAP acquisitions hybris and SeeWhy
  • The reintroduction of the Customer Engagement and Commerce (CEC) business unit, which was formed in 2Q14 and brings together SAP's organic CRM applications for sales and service with hybris commerce and marketing

This IDC Insight discusses the hybris Global Customer Days 2015 event held in Munich, Germany, on February 9-11, 2015. The significant announcement of the event was the launch of the SAP hybris Marketing solution, a new application built on SAP HANA and leveraging the capabilities of SAP acquisitions hybris and SeeWhy. The event also provided an opportunity to reintroduce the Customer Engagement and Commerce business unit, which was formed in 2Q14 and brings together SAP's organic CRM applications for sales and service with hybris commerce and marketing.