This IDC study (a translation of the Japanese document IDC #J14340107) analyzes the Japan business analytics (BA) software market trends and the competitiveness of the market's leading vendors. In 2013, the market grew favorably due to the increase in system renovation following recovery of performance, and the enterprise application (EA) software and data warehouse (DWH) software market performances that move together with the BA market. Advanced companies continue to use more sophisticated analytics, while business intelligence (BI) tools continue to be utilized in business departments regardless of company size.
Aiming for future market growth, "vendors should learn about customers' business particulars and their issues because this will encourage changes in IT systems for the 3rd Platform. From there, vendors can propose mid-to-long term BA that will realize customers' business innovation in stages. It is also essential for vendors to provide various utilization examples using tools localized into Japanese in order to improve implementation rate among Japan companies," says Yoko Motai, market analyst, software and security, IDC Japan.