Staple Personal Care: Upholding Demand Through Reinvention

Staple Personal Care: Upholding Demand Through Reinvention

  • March 2015 •
  • 38 pages •
  • Report ID: 2793898 •
  • Format: PDF
The basic nature of staple toiletries is set to shift, as more consumers develop a penchant for novelties that support their personal image and wellbeing. While developing markets hold the strongest prospects in standard staples, even here, these will be superseded by higher efficacy products. While this change is still in its onset, the pursuit of added value benefits is leading to a more tangible health alignment and a blurring of the boundaries with discretionary categories such as skin care.

Euromonitor International's Staple Personal Care: Upholding Demand Through Reinvention global briefing offers an insight into to the size and shape of the Beauty and Personal Care market and highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The report also explores developments in the premium vs mass/masstige segments, and the evolution of novel beauty concepts.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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